https://serman.agency/en/insights/ Digital marketing insights: practical, dated guides on SEO, GEO, AI advertising, Google Ads, measurement and automation, written by the SERMAN team. en Tue, 03 Nov 2026 12:00:00 GMT https://serman.agency/en/insights/shared-ai-training-signal-robots-txt/ https://serman.agency/en/insights/shared-ai-training-signal-robots-txt/ Tue, 03 Nov 2026 12:00:00 GMT Search & AI visibility Four major AI providers will honour the same robots.txt signal for opting out of AI training. What changes and which decision is worth making now. https://serman.agency/en/insights/future-of-digital-marketing/ https://serman.agency/en/insights/future-of-digital-marketing/ Thu, 01 Oct 2026 12:00:00 GMT Strategy, brand & social Ten shifts that will define digital marketing between 2026 and 2030: what is already live in Spain, what comes next and what to do in the next 90 days. https://serman.agency/en/insights/what-is-generative-engine-optimization/ https://serman.agency/en/insights/what-is-generative-engine-optimization/ Thu, 01 Oct 2026 12:00:00 GMT Search & AI visibility What GEO is, where the term comes from, how it differs from SEO and AEO, and which levers genuinely help AI answers cite your brand. https://serman.agency/en/insights/get-recommended-by-chatgpt/ https://serman.agency/en/insights/get-recommended-by-chatgpt/ Thu, 01 Oct 2026 12:00:00 GMT Search & AI visibility Seven steps to help ChatGPT, Gemini and Google AI Mode find, understand and recommend your business: crawlers, indexing, data, content, reviews and measurement. https://serman.agency/en/insights/chatgpt-ads-spain/ https://serman.agency/en/insights/chatgpt-ads-spain/ Thu, 01 Oct 2026 12:00:00 GMT Paid media & retail media ChatGPT has shown ads in Spain since 24 August 2026. Who sees them, how access works, what your website needs and which AI assistants carry no advertising at all. https://serman.agency/en/insights/what-is-agentic-commerce/ https://serman.agency/en/insights/what-is-agentic-commerce/ Thu, 01 Oct 2026 12:00:00 GMT Design, web & motion What agentic commerce means, what is actually live in Spain and how to prepare your website and store so an AI agent can read, compare and buy from you. https://serman.agency/en/insights/ai-agents-lead-generation/ https://serman.agency/en/insights/ai-agents-lead-generation/ Thu, 01 Oct 2026 12:00:00 GMT AI, data & automation How to use AI agents for customer service and lead generation on WhatsApp, web and voice: qualification flow, WhatsApp costs, AI disclosure, human handover and metrics. https://serman.agency/en/insights/marketing-mix-modeling-explained/ https://serman.agency/en/insights/marketing-mix-modeling-explained/ Thu, 01 Oct 2026 12:00:00 GMT AI, data & automation What marketing mix modeling is, what incrementality adds and how to combine both with attribution to set budgets when consent and AI leave gaps in the data. https://serman.agency/en/insights/ai-in-advertising/ https://serman.agency/en/insights/ai-in-advertising/ Thu, 01 Oct 2026 12:00:00 GMT Paid media & retail media AI makes each asset cheaper and multiplies how many you need. How to produce AI ad creative without diluting your brand, what to label in 2026 and what never to do.