Be found and cited on Google, on Google Maps and in the answers of ChatGPT, Gemini, Copilot and Google's AI Mode, built on solid, measured SEO rather than tricks.
Manifesto
Search has changed. Your marketing should too.
Palma de MallorcaEspañol · English
Your customers no longer just search on Google: they ask AI assistants, compare on maps, social media and marketplaces, and make up their minds before talking to anyone. Each of those moments is a chance for you to show up… or for a competitor to.
SERMAN is a digital marketing agency based in Palma de Mallorca that brings strategy, creativity, data and artificial intelligence together in one team. No silos between SEO, advertising, web and content: a single plan, measured end to end.
We believe three things. AI speeds the work up, but a person reviews it and signs it off. Everything we build, accounts, data, automations and dashboards, is yours from day one. And craft matters: a well-made brand shows in every ad, every screen and every answer.
We work in English and Spanish for brands that want to grow in Mallorca, across Spain and beyond, with one obsession: making every euro and every hour count.
SERMAN in figures
- services
- 32
- areas
- 05
- industries
- 08
- guides
- 08
- languages
- 02
Platforms we work with
- Google Search
- Google Ads
- ChatGPT
- Gemini
- Perplexity
- Microsoft Copilot
- Meta
- TikTok
- YouTube
- GA4
- Search Console
- WhatsApp Business
- HubSpot
- Shopify
- Next.js
Platforms we use every day; no certification or partnership is implied.
Outcomes
Five outcomes, one system
Behind all our services there are five things every brand needs. Start with the most urgent one: they all share the same plan and the same measurement.
SERMAN is a digital marketing agency in Mallorca for Spanish and international brands. We get you found and chosen on Google, on maps, on social media and in AI answers, with a team that reviews and signs off every deliverable.
Get found
On Google, on the map and in the answers of AI assistants, right when someone is looking for what you offer.
Get chosen
A clear brand, a fast website and content that answers better than your competitors' does.
Make the sale
Less friction between interest and purchase: a store, product pages and landing pages built to convert.
Serve customers well
Answers at any hour, automatic follow-up and a person within reach whenever one is needed.
Measure it all
Your own data, consent handled properly and tests that separate what works from what only looks like it does.
Services
Everything a brand needs to grow in 2026
Five connected areas covering the whole customer journey: getting found, getting chosen, making the sale, serving customers well and measuring all of it.
Search & AI visibility
Be found and cited on Google, on Google Maps and in the answers of ChatGPT, Gemini, Copilot and Google's AI Mode, built on solid, measured SEO rather than tricks.
Paid media & retail media
Google Ads, social platforms, YouTube, marketplaces and the new ad placements inside AI assistants such as ChatGPT, with reliable measurement and ad accounts always in your name.
AI, data & automation
AI consulting, AI agents and WhatsApp chatbots with a person always within reach, automation, analytics, measurement and CRO, designed to meet the EU AI Act and the GDPR.
Strategy, brand & social
Digital strategy, brand, social media, creators and online reputation for brands that want to grow in Spain and in international markets.
Design, web & motion
Fast, accessible, bilingual websites and online stores, ready for people, search engines and AI agents, backed by a creative studio for motion, 3D and video production.
Service areas
Google Ads, social platforms, YouTube, marketplaces and the new ad placements inside AI assistants such as ChatGPT, with reliable measurement and ad accounts always in your name.
AI consulting, AI agents and WhatsApp chatbots with a person always within reach, automation, analytics, measurement and CRO, designed to meet the EU AI Act and the GDPR.
Digital strategy, brand, social media, creators and online reputation for brands that want to grow in Spain and in international markets.
Fast, accessible, bilingual websites and online stores, ready for people, search engines and AI agents, backed by a creative studio for motion, 3D and video production.
AI visibility
Get recommended by AI
More and more searches end in a generated answer. Google's AI Overviews reached Spain on 25 March 2025, in Spanish and English, and AI Mode has been available in Spanish since October 2025. Beyond Google Search, ChatGPT, Gemini, Perplexity and Copilot answer questions every day about what to buy and whom to hire.
If your brand isn't among the sources those systems rely on, it simply doesn't exist in that conversation. Through GEO and AEO we structure your content, brand and reputation so models understand you, cite you and recommend you.
No shortcuts: Google says its AI features have no additional requirements; to be eligible, a page must be indexed and able to show a snippet, and sound SEO practice remains the foundation. It has also confirmed that llms.txt has no effect on its search. So we build AI visibility on the foundations that actually feed it.
- Audit of your presence in AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot
- AI crawler access checked in robots.txt and at your CDN
- Citable content: clear answers, useful structured data and well-defined entities
- Brand authority: mentions, genuine reviews and trusted sources
- Tracking through the official Search Console and Bing Webmaster Tools reports
See how we approach GEO and advertising inside AI assistants.
Projects
Web design in production
Each video is a real recording of the site scrolling through its home page. The ones marked as preview are new sites still under review by the client.
Maraboo
Website for a beauty salon in Palma de Mallorca: hair, colour and lash services, prices, gallery and online booking.
Español · English
Visit the website: Maraboo (opens in a new tab)Serman Properties
Real estate agency in Mallorca: buying, selling and renting flats, villas and houses in Palma, with advice in Spanish and German.
Español · Deutsch
Visit the website: Serman Properties (opens in a new tab)Serman Exotic Rentals
Exotic car rental in Palma de Mallorca: a supercar fleet, villa and marina delivery, concierge service, yacht charter and booking by WhatsApp.
English
Visit the website: Serman Exotic Rentals (opens in a new tab)Serman Rent
Luxury transportation in Mallorca: premium vehicles, VIP chauffeur service, airport transfers and bespoke travel.
English
Visit the website: Serman Rent (opens in a new tab)Decision points
Visible where your customers decide
Search no longer happens in one place. We design a strategy for every surface where your customers discover, compare and choose, and we tell you plainly where organic wins and where paid placements are actually available in Spain.
Search engines & maps
SEO, local SEO and Google Ads to capture high-intent searches, from your website to your Google Business Profile. In Spain, as of October 2026, ads can appear above or below AI Overviews, not inside them.
AI assistants
GEO and AEO to get you cited. On the paid side, ChatGPT Ads has run in Spain since 24 August 2026; the Gemini app, Claude and Perplexity carry no ads as of October 2026.
Social & social search
Social content and paid social on Instagram, TikTok, YouTube and LinkedIn, where more and more people research before they buy.
Conversations & commerce
AI agents, WhatsApp and online stores ready to sell, answer and hand over to a person when needed.
- Maps
- ChatGPT
- Gemini
- Perplexity
- Copilot
- TikTok
- YouTube
- Amazon
Why SERMAN
A different agency, by design
One team, one plan
Strategy, search, advertising, web, content and automation work together. No middlemen and no contradictory messages between suppliers.
AI signed off by people
AI speeds things up; a member of the team reviews, decides and answers for every deliverable, as our AI policy explains.
Everything is yours
Ad accounts, analytics, data, automations and dashboards sit in your company's name from day one, with a documented handover if you ever change supplier.
Claims with a date on them
We tell you what is available in Spain and what isn't: as of October 2026, ads inside AI Overviews are not offered here, and nobody can guarantee you a place in ChatGPT.
Compliance by design
Cookies, consent, accessibility and AI transparency built into every project, not bolted on at the end.
Local roots, global reach
From Palma de Mallorca for businesses on the islands, across Spain and abroad, with native campaigns and content in English and Spanish.
Method
A clear, phased method
Five phases repeated in cycles: diagnosis, strategy, build, activation and improvement. You will always know what is being done, why, who signed it off and what it is delivering.
Phase 01 / 05
Diagnosis
We audit your visibility in search and AI answers, your tracking and consent, your website, your competitors and your market. We start from data, not assumptions.
Phase 02 / 05
Strategy
We define goals, audiences, messages, channels and budget in a phased roadmap, prioritised by impact and agreed with you.
Phase 03 / 05
Build
We prepare the foundations: website and landing pages, consent-aware tracking, content, creative and automations ready to scale.
Phase 04 / 05
Activation
We launch campaigns, publish content and switch channels on with controlled experiments and a named owner for each one.
Phase 05 / 05
Measure & improve
We measure, learn and shift effort towards what works. Each cycle starts with what the previous one taught us.
Approach
Brand and performance, together
Performance campaigns capture the demand that already exists; brand creates tomorrow's demand. Companies that only optimise for the click end up competing on price, and those that only build brand never know what works.
So we plan both at once: clear positioning and useful content that make you memorable, and measurable campaigns that turn that memory into sales, all connected to reliable measurement so you know what every euro delivers.
In the AI era this matters even more: a distinctive brand, cited by reliable sources, stands a better chance of appearing when someone asks an assistant for a recommendation.
- Business goals before vanity metrics
- Creative built for each channel and each stage of the journey
- Controlled experiments before scaling investment
Channels
How we choose your channels
We choose channels by how your customer decides, not by what is easiest for us to sell. Three questions come first: does the demand already exist or does it need creating, how long does your customer take to decide, and in which language and market do they search?
Where demand exists, we capture it where it shows up: search engines, maps and AI answers. Where it needs creating, we use video, social and creators. Long buying cycles call for content, automation and nurturing. And on a tight budget, we would rather run a few well-measured channels than many half-done ones.
Every channel starts with a hypothesis, a metric and a review date. What proves itself gets more investment; what doesn't is adjusted or dropped. It all flows from a digital strategy we agree with you.
- Does the demand exist, or does it need creating?
- How long is your buying cycle?
- Which languages and markets are people searching from?
- What margin does each sale leave, and how much can you invest to win it?
Accountable AI
AI-native, with human accountability
We use artificial intelligence throughout the process, but nothing leaves the studio until a member of the team has reviewed it and taken responsibility for it. AI speeds up research, analysis, drafting and automation; judgement, strategy and sign-off stay human.
That matters more than ever. Since 2 August 2026, the transparency duties in Article 50 of the EU AI Act have applied: chatbots and voice agents must tell people they are AI, and deepfakes must be labelled. The AI agents we design identify themselves as AI from the first message and hand over to a person when needed.
We publish how we work with AI on our agency page, and we help your own team adopt it with judgement through AI consulting.
- AI proposes; a person reviews, decides and signs off
- Chatbots and agents that disclose they are AI and escalate to a person
- No unreviewed mass content, and no synthetic testimonials or reviews
- Tools configured to protect client information
Compliance
Marketing that is ready to comply
We build regulation into the plan from the start, not at the end. Cookies, consent, accessibility, AI transparency and responsible advertising are part of the work, because a campaign that breaks the rules ends up costing more than it brings in.
In practice: cookie banners with a reject button at the same level as accept, as guidance from Spain's data protection authority (AEPD) sets out; Consent Mode v2 so Google Ads and GA4 respect each visitor's choice; accessible websites, mandatory for consumer ecommerce in Spain since 28 June 2025 except for micro-enterprises; and specific, evidenced environmental claims, because the EU rules against generic green claims have applied since 27 September 2026.
We don't replace your legal advisers, but we work alongside them so every activity rests on solid ground. You'll see it in our analytics and measurement and our accessible design work.
- Cookies and consent in line with AEPD guidance
- Web accessibility by default
- Transparency in chatbots, agents and synthetic content
- Clearly labelled advertising in creator partnerships
- A person always reachable behind automated channels
Reach
Bilingual in Mallorca, international by nature
We work natively in English and Spanish, with separate research, messaging and campaigns for each language. We don't translate websites: we write for the way each market searches and decides.
For an international brand, that means a Spanish version written for Spain, not translated into it. For a business on the island, it means reaching people who search in English before they travel. For everyone, it means a correct technical set-up with hreflang, so Google shows each visitor the right language. We go deeper in international SEO.
From Palma de Mallorca we work with clients on the island, across Spain and abroad, in person or by video call. If that sounds right, get in touch in whichever language you prefer.
Industries
A strategy shaped to your industry
Hospitality, clinics, consumer brands, food and drink, professional services, technology or education: we apply the method to how each market's customers buy and to the rules that govern its advertising.
Direct bookings, reputation and visibility on Google, Maps and AI assistants for hotels, restaurants, experiences and travel tech.
Marketing for dental, aesthetic, medical and wellness clinics: local search, AI answers, genuine reviews and multilingual booking.
Ecommerce marketing for fashion, beauty, home and lifestyle brands: AI-visible products, creative, marketplaces, creators and repeat purchase.
Provenance-led branding, international SEO, DTC shops, marketplaces and AI visibility for wineries, olive oil producers and food and drink brands.
Marketing for law, tax and advisory firms, financial services and B2B companies: citable expertise, AI visibility, LinkedIn and a measurable pipeline.
Go-to-market strategy, AI answer visibility, LinkedIn, lifecycle automation and pipeline measurement for startups, SaaS and tech companies.
Education marketing for private universities, business schools, international schools and academies: student recruitment in Spain and abroad.
B2B marketing for refit yards, marine technology, crew and supply companies: found and shortlisted by captains, yacht managers and AI assistants.
What's next
Marketing from 2026 to 2030
The shifts already changing how people search, buy and decide. We help you get ready before your competitors do, separating what already works in Spain from what is still on its way.
From search to answers
AI assistants summarise the web for the user and reduce clicks. Winning means being a cited source, not just a link in a list. We work on it through GEO.
Advertising inside AI
ChatGPT has shown ads in Spain since 24 August 2026, on its Free and Go plans only and without personalisation in the EEA. A new channel worth testing with method: AI advertising.
Agents that serve and shop
AI agents can already read a website through its code and accessibility tree, and in-assistant checkout is starting in the US first. The urgent job is a catalogue, product pages and a site machines can read: agent-ready web and commerce.
Generative creative with craft
AI multiplies ad and content variations. What makes the difference is strategy, brand judgement, human review and studio-grade production.
Measurement on your own data
Consent, first-party data, server-side tracking and incrementality tests replace easy metrics. See analytics and measurement.
Trust as an advantage
The EU AI Act, the GDPR, accessibility law and the new rules against greenwashing turn compliance into a selling point, not small print.
Insights
Ideas for marketing in 2026
Practical guides on SEO, AI visibility, advertising and automation, with dates and sources, written by the SERMAN team.
1 Oct 2026 · 16 min read · Strategy, brand & social
The future of digital marketing: 10 shifts defining 2026-2030
Ten shifts that will define digital marketing between 2026 and 2030: what is already live in Spain, what comes next and what to do in the next 90 days.
1 Oct 2026 · 11 min read · Search & AI visibility
What is generative engine optimization (GEO)? How it differs from SEO and AEO
What GEO is, where the term comes from, how it differs from SEO and AEO, and which levers genuinely help AI answers cite your brand.
1 Oct 2026 · 12 min read · Search & AI visibility
How to get your business recommended by ChatGPT, Gemini and Google AI Mode
Seven steps to help ChatGPT, Gemini and Google AI Mode find, understand and recommend your business: crawlers, indexing, data, content, reviews and measurement.
1 Oct 2026 · 12 min read · Paid media & retail media
ChatGPT Ads in Spain: a practical guide to advertising in AI assistants (2026)
ChatGPT has shown ads in Spain since 24 August 2026. Who sees them, how access works, what your website needs and which AI assistants carry no advertising at all.
1 Oct 2026 · 12 min read · Design, web & motion
What is agentic commerce? How to make your website agent-ready
What agentic commerce means, what is actually live in Spain and how to prepare your website and store so an AI agent can read, compare and buy from you.
1 Oct 2026 · 11 min read · AI, data & automation
AI agents for lead generation: WhatsApp, web and voice (2026 guide)
How to use AI agents for customer service and lead generation on WhatsApp, web and voice: qualification flow, WhatsApp costs, AI disclosure, human handover and metrics.
Frequently asked questions
What people ask us
What does a digital marketing agency in Mallorca like SERMAN do?
A digital marketing agency in Mallorca like SERMAN plans, runs and measures everything that helps a business win customers online: visibility on Google and in AI answers, advertising, social media, websites, automation and brand. We do it from Palma de Mallorca, in English and Spanish, for companies on the island, across Spain and abroad.
What services does SERMAN offer?
We cover the full digital marketing spectrum in five areas: search and AI visibility; paid media and retail media; AI, data and automation; strategy, brand and social; and design, web and motion. You can hire a single service or an integrated plan. See them all on our services page.
Do you only work with businesses in Mallorca?
No. We are based in Palma de Mallorca and know the Balearic market well, but we work with companies across Spain and with international businesses, in English and Spanish, in person or by video call.
Why does GEO matter for my business?
Because more and more decisions start with a generated answer, and those answers reduce clicks to classic results. GEO (Generative Engine Optimization) is the work of getting your brand to appear, and be cited, in the answers of assistants such as ChatGPT, Gemini or Perplexity and in Google's AI Overviews. We explain it in depth on our GEO service page, which focuses on conversational assistants; Google's surfaces, such as AI Overviews and AI Mode, are handled in our AEO service.
Can you guarantee I'll appear in ChatGPT or rank first on Google?
No, and be wary of anyone who does. No platform offers guaranteed placements, on Google or in AI assistants; in June 2026 Google even published guidance on evaluating third-party SEO services. What we do is improve your chances of appearing, measure them with official tools and explain what is working.
Can I advertise inside ChatGPT or Google's AI Overviews in Spain?
In ChatGPT, yes: ads have run in Spain since 24 August 2026, on the Free and Go plans, contextual and without personalisation in the EEA. Inside AI Overviews, not as of October 2026: that format runs in just 12 countries, in English only, although in Spain your ads can appear above or below the summary. More on our AI advertising page.
How much does it cost to work with a digital marketing agency?
It depends on the scope, the channels and the pace of work. After a first conversation we prepare a fixed, phased proposal with clear goals and deliverables, and we budget media spend separately so you know what goes to the platforms and what goes to the work.
How long does it take to see results?
Advertising can generate leads within the first weeks; SEO, GEO and brand build cumulative results over months. We set realistic milestones from the start and review them with you regularly, without promising outcomes.
How do you use artificial intelligence?
To research, analyse data, draft and automate tasks. Every deliverable is reviewed and signed off by a member of the team, we protect our clients' information and we are open about how AI is used, as explained on our agency page.
Who owns the accounts, the data and what you build?
You do. Advertising, Analytics, Search Console and Business Profile accounts sit in your company's name, and we work with user permissions. The same goes for automations, agents and dashboards: if we ever stop working together, you keep everything, fully documented.
How do I choose a good digital marketing agency?
Ask for a written method, measurable goals and access to your own data. Be wary of ranking guarantees, results promised before any diagnosis and accounts held in the agency's name. And ask how they use AI: who reviews the work and what happens to your information.
How do we get started?
Write to us from the contact page. We read your case, review your digital presence and, if it's a fit, propose a diagnosis and a phased roadmap.
Contact
Shall we build your next chapter?
Tell us what you want to achieve. We'll reply with specific questions and, if it's a fit, a clear phased proposal, with no strings attached.
Personal reply, No obligation, English, Español
Start with SERMAN
Tell us about your project
First conversation
Diagnosis and proposal