Maraboo
Website for a beauty salon in Palma de Mallorca: hair, colour and lash services, prices, gallery and online booking.
Español · English
Visit the website: Maraboo (opens in a new tab)- Filming and photography
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Video & photo production · Filming, photography and post-production
Video production in Mallorca: real film and photography for your brand
We're a camera-led video production company in Mallorca: brand films, corporate video, vertical social video, photography and video podcasts with real people and real places. AI assists in post-production, and every piece arrives in the formats and languages each channel needs.
Personal reply, No obligation, English, Español
What it is
Film and photography shot for real, built to perform
Video production turns a brand idea into pieces people watch, understand and remember: script, filming, photography, editing, colour and sound. We produce brand films, corporate and social video, product and lifestyle photography and video podcasts. Whether you need a videographer or a commercial photographer in Mallorca for one shoot, or a full crew, we work for businesses on the island, across Spain and abroad.
The work is camera-led. The camera captures what your audience needs to believe: your people, product and premises. AI helps afterwards, in post-production: transcripts, subtitles, cut-downs and language versions. A team member approves every piece, and any realistic synthetic edit is labelled.
Motion graphics, 3D and AI-generated ad variants are a different craft and sit in our AI creative studio. We plan each production with whoever runs your paid social advertising and YouTube advertising, so that one shoot can feed your website, social channels and campaigns.
In depth
What we produce: video and photography formats
We produce five camera-led formats: brand films, corporate video, vertical social video, product and lifestyle photography, and video podcasts. Each shoot is planned as a system: one day on set can yield the hero piece, its cut-downs, website photography and B-roll for later use, all true to your brand identity.
The right format depends on the sector. A hotel or restaurant needs seasonal content in several languages; a winery or gourmet brand, images of origin, process and the product at the table; a school or university, real classes, teaching staff and campus life; a software company, product demos and team interviews.
- Brand films: the hero piece that tells who you are, with script, direction and a careful finish.
- Corporate video production: company introductions, processes, interviews, training and events.
- Vertical social video: native pieces for Reels, TikTok and Shorts, framed vertically on set rather than cropped afterwards.
- Product and lifestyle photography: still life, products in use, team and premises, retouched without misrepresenting what they show.
- Video podcast production: multi-camera conversations with clean sound, delivered as a full episode, an audio version and clips for social.
In depth
Camera and AI: what each one does
The camera captures everything viewers need to believe: real people, products, places and experiences. AI works afterwards, in post-production: it transcribes, subtitles, suggests cut-downs, cleans up sound and prepares language versions. It neither replaces the shoot nor generates the images in the piece.
That split is deliberate. What we deliver is filmed footage, with adjustments that do not change what happened: colour correction, stabilisation, removing a cable or a reflection. In an AI-assisted corporate video, AI speeds up the edit; it is not a shortcut to avoid filming. A person checks every cut and subtitle, and we never create a synthetic likeness or voice of a real person without their written consent.
When the idea calls for another technique (motion graphics, 3D animation, AI-generated imagery or ad-variant systems), the work moves to the AI creative studio. Many pieces combine both: footage shot here, graphics or 3D made there.
In depth
From shoot to campaigns: cut-downs and versions
A campaign-ready shoot delivers the hero piece plus cut-downs and versions for Meta, TikTok, YouTube and connected TV: several lengths, framing for every aspect ratio and alternative openings captured on the same day. Your media team then works with real footage without having to reshoot.
From the script we plan three format families: vertical 9:16 for Reels, TikTok and Shorts, square or near-square for feeds and horizontal 16:9 for the web, YouTube and TV screens. We frame with margins so no face or caption gets cropped. On YouTube, Demand Gen campaigns in Google Ads let advertisers choose placements such as Shorts, in-stream and in-feed, each with its own pace.
What we do not build here is the variant system or the creative testing plan: modular templates, hypotheses and readouts belong to the AI creative studio, which starts from this footage. For your organic profiles, we align the calendar with your social media management. Why connected TV and streaming video keep gaining budget is covered in the future of digital marketing.
In depth
AI and transparency: what we label and why
We label any AI-made edit or content that shows realistic people, places or events and could pass as authentic. Since 2 August 2026, Article 50 of the EU AI Act has required deployers, meaning those who use an AI system to create or manipulate such deepfakes, to disclose them.
The same article requires generative AI providers to mark outputs in a machine-readable way; systems already on the market before 2 August 2026 have until 2 December 2026. Our reference is the European Commission's voluntary Code of Practice on marking and labelling AI-generated content (June 2026).
In camera-led production, most adjustments fall outside that category: grading colour, stabilising a shot or adding subtitles does not turn a video into a deepfake. Even so, we log which tools touched each piece and, when in doubt, we disclose: your audience's trust is worth more than a perfect shot. The detail of the rule is in our guide to AI in advertising.
In depth
Usage rights, music, releases and languages
A professional production settles rights before launch: who appears, what music plays, where it was filmed, and the channels, territories and terms each asset can be used for. It's all agreed in writing.
- Model releases signed by everyone on camera.
- Licensed music and stock for the agreed channels and term.
- Filming permits where needed.
- Language versions with native voiceover and adapted subtitles, which also aid accessibility.
- Creators identified: with influencers or UGC creators, paid content is flagged as advertising.
- Verifiable claims: no generic 'eco' or 'sustainable' wording in scripts, only claims that can be proven.
What's included
What our production includes
Eight deliverables, combined to suit goal, channel and calendar.
Brand film
Script, shoot and post-production of the hero piece, plus its cut-downs for each channel.
Corporate video
Company introductions, processes, interviews, training or events.
Vertical social video
Reels, TikTok and Shorts shot vertically, with native pace, on-screen text and subtitles.
Product photography
Still life and products in use, with consistent light and backgrounds for your site, online shop and ads.
Brand and lifestyle photography
Team, premises, craft and moments of use, retouched true to life.
Video podcast
Multi-camera recording with clean sound: full episode, audio version and clips for social.
Cut-downs and language versions
Lengths and ratios for each platform, with native voiceover, subtitles and on-screen text per market.
Delivery kit
Masters, cuts per format, thumbnails, subtitle files and a licence log.
How we work
How we produce, step by step
Six phases, with a clear owner and your sign-off at each decision.
Phase 01 / 06
Brief and goal
What the piece must achieve, for whom, on which channels and on what budget.
Phase 02 / 06
Script and pre-production
Script, storyboard, casting, locations, permits and shooting schedule.
Phase 03 / 06
Shoot and photography
A crew sized to the project and a shot list for every format.
Phase 04 / 06
Post-production
Editing, colour, sound, titles and subtitles, with AI to transcribe and prepare cut-downs and a human review of every piece.
Phase 05 / 06
Versions and delivery
Cuts per platform and language, labels where required and the delivery kit.
Phase 06 / 06
Learning
Performance data on each piece shapes what we film in the next production.
The SERMAN approach
Why produce with SERMAN
Camera first
What your audience needs to believe is filmed for real; AI helps afterwards, always with human review.
Production connected to campaigns
Whoever films knows where each piece will run and sees its performance data, so each production builds on what was learnt.
Natively multilingual
Scripts, voiceovers and subtitles written for each market, not translated at the end.
What it is not
What we don't do
- Not a motion graphics, 3D or generative creative studio: that is the AI creative studio.
- No synthetic likeness or voice of a real person without written consent.
- No realistic synthetic edits published without a label.
- No unlicensed music, images or voices.
- No promises of virality or view counts.
What we measure
How we measure whether a production works
Each piece is read in its own channel, with no promised figures.
Retention
How far viewers get, where they drop off and which opening holds them.
Engagement
Clicks, saves, shares and comments by piece and platform.
Effect on the website
How enquiries, bookings or sales change on pages that gain new video or photography.
Contribution to campaigns
Read with your media team: which pieces and cut-downs bring enquiries, bookings or sales.
Shoot yield
How many usable assets each production delivers and how long they stay in use.
Tools & platforms
Tools we work with
- DaVinci Resolve
- Adobe Premiere Pro
- Adobe Photoshop
- Adobe Lightroom Classic
- Frame.io
- ElevenLabs
Who it's for
A particularly good fit if…
- You run a hotel, restaurant or leisure brand needing seasonal content in several languages.
- You sell online and need product video and photography refreshed often.
- You want to show your team, your craft or your workplace as they really are.
- You invest in ads and they need real footage of your product, team or premises.
- You want a corporate video to present your company, attract talent or train staff.
- You want to launch a well-recorded video podcast, with clips ready for social.
Compliance
Rules we follow
Applied by default; not a substitute for legal advice.
EU AI Act (Article 50)
Since 2 August 2026, deepfakes must be disclosed. We label any realistic synthetic edit and use the European Commission's voluntary Code of Practice as our reference.
Identifiable advertising
Paid creator content is flagged as advertising; Spain's Royal Decree 444/2024 adds duties for creators above its thresholds.
Environmental claims
Directive (EU) 2024/825 has applied since 27 September 2026: no generic 'eco' or 'sustainable' claims without recognised excellent environmental performance.
Image rights and personal data
Signed releases and GDPR-compliant handling of the data of everyone on camera.
Industries
Where we apply it
Food, Wine & Gourmet Brands
Provenance-led branding, international SEO, DTC shops, marketplaces and AI visibility for wineries, olive oil producers and food and drink brands.
Education & Training
Education marketing for private universities, business schools, international schools and academies: student recruitment in Spain and abroad.
Marine & Superyacht Services
B2B marketing for refit yards, marine technology, crew and supply companies: found and shortlisted by captains, yacht managers and AI assistants.
Projects
Web design in production
Each video is a real recording of the site scrolling through its home page. The ones marked as preview are new sites still under review by the client.
Serman Properties
Real estate agency in Mallorca: buying, selling and renting flats, villas and houses in Palma, with advice in Spanish and German.
Español · Deutsch
Visit the website: Serman Properties (opens in a new tab)Serman Exotic Rentals
Exotic car rental in Palma de Mallorca: a supercar fleet, villa and marina delivery, concierge service, yacht charter and booking by WhatsApp.
English
Visit the website: Serman Exotic Rentals (opens in a new tab)Serman Rent
Luxury transportation in Mallorca: premium vehicles, VIP chauffeur service, airport transfers and bespoke travel.
English
Visit the website: Serman Rent (opens in a new tab)FAQ
Frequently asked questions
How much does a corporate video cost?
It depends on shooting days, crew, locations, actors or voiceover, and how many versions and languages you need, plus music and image usage rights. After a first conversation we send an itemised quote.
What does a video production company do?
It runs the whole process: concept, script, pre-production, filming, photography, editing, colour, sound and delivery in each channel's formats. As a video production company in Spain, based in Palma de Mallorca, we film across the island, on the mainland and abroad, with remote post-production for any country.
Can you make AI video ads?
Yes. AI-generated pieces, motion graphics and 3D are made in our AI creative studio, inside a brand kit and with human review. In video production, AI only assists in post-production. To show real people, products or places credibly, we still recommend the camera.
Do I have to disclose that a video was made with AI?
It depends on what it shows. Since 2 August 2026, Article 50 of the EU AI Act has required deepfakes to be disclosed: AI-generated or manipulated content showing realistic people, places or events that could pass as real. A video shot on camera and subtitled with AI assistance isn't one. When in doubt, we disclose; this isn't legal advice.
Which video formats work best on social media?
Each platform's native ones: vertical 9:16 for Reels, TikTok and Shorts, square or near-square for feeds and horizontal 16:9 for YouTube and your website. What matters most is the opening seconds, subtitles for sound-off viewing and several lengths for each placement.
Can you produce versions in several languages?
Yes. We adapt script, voiceover, subtitles and on-screen text for each market with native speakers. AI dubbing on a real person's voice is only done with their written consent, and disclosed.
Who owns the videos and photos?
You own the final files. Music, stock and the image of people on camera carry licences for specific channels, territories and terms, all documented in the delivery kit.
How is video production different from the AI creative studio?
Video production starts from the camera: shoots, photography and video podcasts with real people and places. The AI creative studio starts from design: motion graphics, 3D animation and AI ad-variant systems. Many projects use both: we film here, then animate, version and prepare for testing there.
Related services
Pairs well with
AI Creative Studio: Motion, 3D & Performance Creative
Studio-grade motion design, 3D and AI ad-variant systems governed by your brand: built for testing, with clear rights and files you own.
Branding & Brand Identity
Complete brand systems: strategy, naming, a bilingual verbal identity, visual identity and the signals that help AI describe you accurately.
YouTube, CTV & Streaming Audio Ads
YouTube video through Demand Gen, with connected TV, Spotify and podcast ads only when your goals and budget justify them.
Social Media Management
Strategy, content and community in English and Spanish, built to be found inside each platform and to turn followers into customers.
Paid Social Advertising
Meta, TikTok, LinkedIn and Pinterest campaigns where creative does the targeting, built on clean signals and ad accounts you own.
Insights
Go deeper
1 Oct 2026 · 11 min read · Paid media & retail media
AI in advertising: creative at scale without losing your brand
AI makes each asset cheaper and multiplies how many you need. How to produce AI ad creative without diluting your brand, what to label in 2026 and what never to do.
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We review your content and channels, then propose a production plan with formats, languages and timeline.
Personal reply, No obligation, English, Español
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