Agentic commerce agency: a website AI agents can read, compare and use

An agent doesn't see your site as a person does; it interprets it. Google's guide to AI search, updated in July 2026, says browser agents may read screenshots, the DOM and the accessibility tree. It points to web.dev's practices for agent-friendly websites and to the Universal Commerce Protocol.

Whatever confuses a screen reader confuses an agent: image-only buttons, unlabelled forms, hover-only prices. And since 28 June 2025, Spain's Law 11/2023 has required consumer e-commerce to be accessible (service micro-enterprises are exempt). We coordinate this with UX/UI and accessibility.

• Semantic HTML: real headings, buttons and links.
• Labelled forms and clear errors.
• Price, availability and terms in text, not images.

Agent readiness is not only for online shops. An assistant arranging a dinner, a stay or a first appointment needs what a product-comparing one needs: availability, price, terms and a form it can understand. If it has to guess, it suggests someone else.

For a booking-led business, common in hospitality and travel, we check that opening hours, rates, cancellation terms and services are stated in text and in structured data, that they match your Google Business Profile and that the booking engine works by keyboard, with clear labels. For a B2B supplier, we check that specifications, price lists, minimum orders and lead times aren't locked in a PDF or hidden behind a bare 'price on request'. And if you sell in several languages, each version needs its own complete data, not a half-translated copy.

• Bookings: availability, rates and cancellation terms in plain text.
• B2B: specifications, price lists and lead times that can be compared.
• Services: what each one includes, who it is for and how to buy it.

Delegated checkout is a partial reality today, and mostly a US one. Google announced the Universal Commerce Protocol (UCP) on 11 January 2026 for checkout with eligible US retailers in AI Mode and the Gemini app. OpenAI retired ChatGPT's Instant Checkout, as reported in March 2026: purchases are completed on the merchant's site.

So we don't promise agentic checkout in Spain. Our agentic commerce consulting watches the key protocols (UCP, ACP, AP2 and MCP) and designs for trust: reversible actions, explicit permission before paying, clear returns and a named party accountable if something fails.

We use AI to test your site the way an agent would use it and to check data at scale; people make the decisions. AI assistants and browsers walk through search, product page, basket or booking and log where they stall, while scripts compare page, markup and feed for mismatches.

A person reviews and reproduces each finding before giving it a priority. Tests use test orders and test accounts, never your customers' personal data, and nothing goes live on your site without your approval. The reports, specifications and accounts are yours.