- AI visibility
- Measurable advertising
- Web & automation
Services · 360° digital marketing
Digital marketing services that get you chosen
Our full range of digital marketing services, in five connected areas: get found on search and in AI, get chosen, make the sale, serve customers well and measure it all. Hire a single service or an integrated plan.
Personal reply, No obligation, English, Español
How they connect
Independent services, shared strategy
SERMAN's digital marketing services in Mallorca cover the whole customer journey, from the first search to the repeat purchase. Each one works on its own but performs better as part of a plan: SEO and GEO build lasting visibility; Google advertising and paid social speed up results; analytics and CRO make every visit count.
Everything rests on a solid base of digital strategy, brand and a fast, accessible website, amplified by AI agents and automations that respond at any hour, with a person always within reach.
Below, you'll find them grouped into five areas. If you'd rather think in outcomes, ask a different question: do you need to be found, be chosen, close the sale, serve customers better or measure what you already do? Each answer leads to a different mix, and our method always opens with a diagnosis to get that mix right.
Two commitments apply to every service: the accounts, the data and whatever we build belong to you from day one, and we never promise guaranteed rankings or results. We explain what we will do, how we will measure it and what to expect from each phase.
Services
Search & AI visibility
Be found and cited on Google, on Google Maps and in the answers of ChatGPT, Gemini, Copilot and Google's AI Mode, built on solid, measured SEO rather than tricks.
SEO
Organic visibility on Google and in AI answers: a solid technical base, bilingual content and genuine authority, run as one measurable programme.
Generative Engine Optimization (GEO)
GEO so ChatGPT, Gemini, Claude, Perplexity and Copilot can find, understand and cite your brand, built on solid SEO.
Answer Engine Optimization (AEO)
AEO so Google can lift answers from your site into AI Overviews, AI Mode and featured snippets, through structure, useful data and measurement.
Local SEO & Google Business Profile
Local SEO for businesses with premises or a service area in the Balearics: an optimised Google profile, genuine reviews and consistent data.
Technical SEO
Technical SEO audits and fixes for crawling, indexing, Core Web Vitals, structured data and AI crawler access.
International & Multilingual SEO
International SEO that makes every language and market version of your site findable: architecture, hreflang, native keywords and country tracking.
Digital PR & Link Building
Links and brand mentions earned in real media: digital PR that builds your site's authority on Google and makes you a source AI assistants can cite.
Content Marketing & SEO Content
Expert content in English and Spanish that answers your customers, built to rank on Google and be cited by AI, with human editing on every piece.
Services
Paid media & retail media
Google Ads, social platforms, YouTube, marketplaces and the new ad placements inside AI assistants such as ChatGPT, with reliable measurement and ad accounts always in your name.
Google Ads Management
Google Ads for the AI Max era: Search, Performance Max and Demand Gen on reliable tracking, in an account you own.
ChatGPT Ads & AI Search Advertising (GEM)
ChatGPT Ads, Copilot placements and Google's AI formats, with the real status of each channel in Spain and reliable measurement.
Paid Social Advertising
Meta, TikTok, LinkedIn and Pinterest campaigns where creative does the targeting, built on clean signals and ad accounts you own.
YouTube, CTV & Streaming Audio Ads
YouTube video through Demand Gen, with connected TV, Spotify and podcast ads only when your goals and budget justify them.
Amazon, Marketplaces & Retail Media
Merchant Center feeds, Amazon and retail media run as one system: reliable product data, sponsored ads and incrementality-led measurement.
Services
AI, data & automation
AI consulting, AI agents and WhatsApp chatbots with a person always within reach, automation, analytics, measurement and CRO, designed to meet the EU AI Act and the GDPR.
AI Marketing Strategy & Training
AI marketing strategy for teams: prioritised use cases, the right tools, human-reviewed workflows and hands-on training, with governance built in.
AI Agents & Chatbots
AI chatbots and voice agents that answer, qualify and book in several languages, disclose they are AI and hand over to a person.
WhatsApp AI Chatbot
AI chatbots on the official WhatsApp Business API that answer, qualify, book and hand over to your team when it matters.
Lifecycle Marketing, CRM & Automation
One system for CRM, email, WhatsApp and SMS that guides every contact from sign-up to repeat purchase, built on consented first-party data.
Analytics, First-Party Data & Server-Side Tracking
GA4, first-party data, server-side tracking and Consent Mode v2 set up properly: reliable, lawful data you own, the base for campaigns and reports.
Conversion Rate Optimisation (CRO)
Research, A/B testing and UX fixes that help more visitors become customers, with no dark patterns and accessibility as a conversion lever.
Marketing Measurement: MMM & Incrementality
Lightweight marketing mix modelling, incrementality tests and one triangulated dashboard to show which spend works. Models, code and data stay yours.
Services
Strategy, brand & social
Digital strategy, brand, social media, creators and online reputation for brands that want to grow in Spain and in international markets.
Digital Strategy & Fractional CMO
Digital marketing strategy and fractional CMO leadership: a diagnosis, a channel and budget plan, and a growth system you can measure.
Branding & Brand Identity
Complete brand systems: strategy, naming, a bilingual verbal identity, visual identity and the signals that help AI describe you accurately.
Social Media Management
Strategy, content and community in English and Spanish, built to be found inside each platform and to turn followers into customers.
Creators, UGC & Social Commerce
Influencer campaigns, UGC for ads and social commerce: vetted creators, clear contracts and every paid partnership disclosed as advertising.
Online Reputation Management
Reviews, comments and AI answers under control: monitoring, human-approved replies and a crisis protocol, always within platform rules.
Services
Design, web & motion
Fast, accessible, bilingual websites and online stores, ready for people, search engines and AI agents, backed by a creative studio for motion, 3D and video production.
Web Design
Premium bilingual websites with purposeful motion, accessible by default and fast by design, built for people, Google and AI agents.
Web Development
Custom web engineering with Next.js and headless: measurable performance, integrations with your systems and care plans that protect the build.
Ecommerce Development & Growth
We build and grow online stores on Shopify, WooCommerce or headless: accessible, fast and with product data ready for Google and AI.
Agent-Ready Web & Agentic Commerce
We make your website, catalogue and checkout readable, comparable and usable by the AI agents that research and act for your customers.
UX/UI Design & Web Accessibility
Research, interfaces and design systems people grasp first time, plus WCAG 2.2 AA accessibility audits and a plan to fix what fails.
Video & Photo Production
Camera-led brand films, corporate and social video, photography and video podcasts, delivered with cut-downs, subtitles and language versions.
AI Creative Studio: Motion, 3D & Performance Creative
Studio-grade motion design, 3D and AI ad-variant systems governed by your brand: built for testing, with clear rights and files you own.
Frequently asked questions
Frequently asked questions
Which digital marketing services do you offer?
We offer digital marketing services in five areas: search and AI visibility (SEO, GEO, AEO, local and international SEO, content); paid media and retail media (Google Ads, social, YouTube, marketplaces and ChatGPT Ads); AI, data and automation; strategy, brand and social; and design, web and motion. Each service has its own page with deliverables and process.
Can I hire just one service?
Yes. Many companies start with a single service, such as SEO or Google Ads, and expand once they see the value. We always frame it within a strategy so it fits the rest of your marketing.
Which service should I start with?
Do you offer digital marketing services for SMEs?
Yes. With smaller companies we usually begin with a focused scope, such as an audit, one acquisition channel or the tracking set-up, and expand in phases when the data supports it. That way you invest where the impact is greatest rather than everywhere at once.
Do you work with in-house teams or other agencies?
Yes. We can lead the whole project or work alongside your marketing team, your tech team or other suppliers, with clear roles, owners and access from the start.
How are services priced?
After the diagnosis we prepare a phased proposal with defined scope, deliverables and goals. Media spend on the platforms is budgeted separately, so you always know what goes to media and what goes to the work.
Are the ad accounts and the data mine?
Yes. Google Ads, Meta, Analytics, Search Console and every other account sit in your company's name, and we work with user permissions. If you ever change supplier, you keep everything, fully documented.
How will I know whether a service is working?
We agree the metrics before we start and you see them on a shared dashboard, with regular reports explaining what happened and what comes next. For AI visibility we use official sources such as Search Console's generative AI report, available to every website since 31 August 2026.
Contact
Not sure where to start?
Tell us your goal and we'll recommend the combination of services that makes the most sense for your business and budget.
Personal reply, No obligation, English, Español
Start with SERMAN
Tell us about your project
First conversation
Diagnosis and proposal