- Hospitality & health
- Consumer & ecommerce
- Tech & B2B
Industries · Strategy by market
A specialist marketing agency for your industry
Every market has its own rhythm, customer and rules. As a specialist marketing agency in Mallorca working in English and Spanish, we apply the SERMAN method to how each industry buys, in Spain and internationally.
Personal reply, No obligation, English, Español
Specialisation
Knowing the industry changes the strategy
Sector-specific digital marketing starts from how each industry buys. A hotel, a clinic and a software company don't compete in the same way: buying cycles, channels, the customer's language, what earns trust and the rules that govern advertising all change. Each industry page explains how its customers decide today, including inside AI answers, which channels matter most and which services address them. Choose yours.
8 industries
Industries
Direct bookings, reputation and visibility on Google, Maps and AI assistants for hotels, restaurants, experiences and travel tech.
- Generative Engine Optimization (GEO)
- AI Agents & Chatbots
- Local SEO & Google Business Profile
- Online Reputation Management
- YouTube, CTV & Streaming Audio Ads
- Lifecycle Marketing, CRM & Automation
Marketing for dental, aesthetic, medical and wellness clinics: local search, AI answers, genuine reviews and multilingual booking.
- Local SEO & Google Business Profile
- Generative Engine Optimization (GEO)
- Online Reputation Management
- AI Agents & Chatbots
- Google Ads Management
- Web Design
Ecommerce marketing for fashion, beauty, home and lifestyle brands: AI-visible products, creative, marketplaces, creators and repeat purchase.
- Ecommerce Development & Growth
- Agent-Ready Web & Agentic Commerce
- Amazon, Marketplaces & Retail Media
- AI Creative Studio: Motion, 3D & Performance Creative
- Creators, UGC & Social Commerce
- Paid Social Advertising
Provenance-led branding, international SEO, DTC shops, marketplaces and AI visibility for wineries, olive oil producers and food and drink brands.
- Branding & Brand Identity
- International & Multilingual SEO
- Ecommerce Development & Growth
- Amazon, Marketplaces & Retail Media
- Creators, UGC & Social Commerce
- Video & Photo Production
Marketing for law, tax and advisory firms, financial services and B2B companies: citable expertise, AI visibility, LinkedIn and a measurable pipeline.
- Generative Engine Optimization (GEO)
- Content Marketing & SEO Content
- Paid Social Advertising
- Digital PR & Link Building
- Digital Strategy & Fractional CMO
- AI Agents & Chatbots
Go-to-market strategy, AI answer visibility, LinkedIn, lifecycle automation and pipeline measurement for startups, SaaS and tech companies.
- Digital Strategy & Fractional CMO
- Generative Engine Optimization (GEO)
- Lifecycle Marketing, CRM & Automation
- Marketing Measurement: MMM & Incrementality
- AI Creative Studio: Motion, 3D & Performance Creative
- Paid Social Advertising
Education marketing for private universities, business schools, international schools and academies: student recruitment in Spain and abroad.
- International & Multilingual SEO
- AI Agents & Chatbots
- Lifecycle Marketing, CRM & Automation
- Google Ads Management
- Video & Photo Production
- Generative Engine Optimization (GEO)
B2B marketing for refit yards, marine technology, crew and supply companies: found and shortlisted by captains, yacht managers and AI assistants.
- International & Multilingual SEO
- AI Creative Studio: Motion, 3D & Performance Creative
- Digital PR & Link Building
- Paid Social Advertising
- Lifecycle Marketing, CRM & Automation
- Video & Photo Production
Frequently asked questions
Frequently asked questions
Do you only work with these industries?
No. These are the industries we have researched in depth and given their own pages, but the method applies to any business. If yours isn't listed, tell us and we'll assess the fit.
How do you adapt digital marketing to each industry?
We start by understanding how your customer buys: what they search for, where they compare, how long they take to decide, which language they use and which rules govern your advertising. From there we choose channels, messages and metrics specific to your market rather than applying a template.
Do you take each industry's advertising rules into account?
Yes, campaign by campaign. For example, ChatGPT shows no ads next to health conversations, Meta and Google stopped running political ads in the EU in October 2025, and creator partnerships must be labelled as advertising. Where a rule needs legal judgement, we check it with your advisers.
Do you work with companies outside Mallorca and abroad?
Yes. We are based in Palma de Mallorca, but we work with companies across Spain and with international brands, in person or by video call, in English or Spanish.
Do I need a separate strategy for each language or market?
Usually, yes. Each language has its own vocabulary, competitors and channels, so we research and write for each market and connect the versions with hreflang so Google shows people the right one. We cover this in international SEO.
How does AI search change from one industry to another?
In every industry, more and more people consult an AI assistant before deciding, but what carries weight differs: in hospitality, reviews and the Google Business Profile; in health, clear and reliable information; in B2B, expert content and mentions in industry sources. That is why we plan GEO industry by industry.
Contact
Let's talk about your market
Tell us what you do and which customer you want to attract. We'll explain how we would approach it.
Personal reply, No obligation, English, Español
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