- ChatGPT Ads in Spain
- Dated channel status
- Measurement first
GEM · Advertising inside AI assistants
ChatGPT ads agency: your brand inside the AI conversation
We are a ChatGPT ads agency based in Palma de Mallorca. We plan, launch and measure ChatGPT campaigns (as of October 2026, the only AI assistant with ads confirmed in Spain) and prepare your accounts for Copilot and Google's AI formats.
Personal reply, No obligation, English, Español
What it is
GEM: advertising where customers already ask
GEM (Generative Engine Marketing) is our label for paid visibility inside AI assistants and AI search: ads in a ChatGPT conversation, beside a Google AI answer or in Microsoft Copilot. It is not an industry standard. No ad platform sells a product called GEM, and academic research uses the term for ads injected into language-model responses.
As of October 2026, the picture is narrower than the hype. ChatGPT has served ads in Spain since 24 August 2026; most other AI ad surfaces are limited, in testing or not for sale here.
We start before the first ad: sector eligibility, landing pages the platform can review, and tracking. Then we test on a controlled budget, alongside Google Ads for search demand and generative engine optimisation (GEO) for unpaid visibility in AI answers.
In depth
Which AI ad channels are open in Spain
Short answer: as of 1 October 2026, you can advertise inside ChatGPT and around Google's AI Overviews in Spain. Everything else is market-dependent, in testing elsewhere or not for sale.
This map dates fast, so every proposal carries the date of the last check. Status on 1 October 2026:
- ChatGPT Ads: live in Spain since 24 August 2026, Free and Go users only, contextual.
- Google, above or below AI Overviews: available through Search, Shopping and Performance Max.
- Google, inside AI Overviews: not in Spain; English only, in 12 markets.
- Ads in Google AI Mode: US testing only, no EU date.
- Microsoft Copilot: via Microsoft Advertising; varies by market and language, unconfirmed in Spain.
- Perplexity: no; ads wound down (reported February 2026).
- Gemini app: no ads.
- Claude: no ads, under Anthropic's public pledge.
In depth
How ChatGPT ads work in Europe
In Europe, ChatGPT ads are chosen by conversation context, approximate location and language, not by personal profile. OpenAI began testing in the US on 9 February 2026 and, on 24 August 2026, expanded to 31 European markets: the EU plus Iceland, Liechtenstein, Norway and Switzerland.
Only Free and Go users see them; Plus, Pro, Business, Enterprise and Edu stay ad-free. In the EEA and Switzerland, ads are not personalised, at least initially. Access began as a managed service, and on 31 August 2026 a self-serve Ads Manager opened in beta to eligible European advertisers.
So you buy presence in moments of conversation, not audiences. We build intent maps and write ads that fit each question. And since OpenAI retired Instant Checkout (reportedly in March 2026), conversion happens on your website.
In depth
Who should test now, and who should wait
ChatGPT Ads suits products that people research, compare or plan in conversation, backed by a website that converts. Health, politics and under-18 audiences should wait.
ChatGPT excludes users identified as under 18, shows no ads beside conversations about physical or mental health or politics, and bans political ads. Where Google runs ads inside AI Overviews, it excludes sensitive categories including finance, healthcare, alcohol, gambling and politics.
The strongest fits are businesses whose customers ask long questions before buying:
- Hotels and experiences booked after trip planning.
- Online shops whose products are compared by use or budget.
- Software and tech that needs explaining.
- Schools, academies and adult education.
- Professional services: consultancy, legal, engineering.
- Restaurants and food brands recommended by occasion.
In depth
Copilot: a placement, not a campaign type
Copilot ads aren't bought separately: they are a placement served from Search, Shopping, Performance Max and AI Max campaigns in Microsoft Advertising. The question is whether your campaigns and markets qualify.
In March 2025 Microsoft said Copilot ads were fully rolled out in English-, French- and German-language markets, with Spanish to follow. We could not confirm delivery on Spanish-language queries in Spain, so we don't assume it. For customers in English-, French- or German-language markets, which many Mallorca businesses serve, it is a clear option.
Microsoft's AI Max for Search opened to all advertisers on 27 August 2026; we enable it only where measurement can prove its value.
In depth
Google: ads around AI answers, and readiness for AI Mode
In Spain, Google ads can appear above or below AI Overviews, not inside. As of October 2026, in-answer ads run only in English in 12 markets: Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, Singapore and the US.
Selling in English there? Your Search, Shopping and Performance Max campaigns may already qualify. For AI Mode, Google unveiled formats at Google Marketing Live (20 May 2026), including Conversational Discovery ads, Highlighted Answers and Business Agent for Leads, now in US testing with no date for Spain.
Readiness runs through AI Max and Performance Max; in September 2026 Google confirmed a small test of exact- and phrase-match keywords in AI Mode. Complete Merchant Center feeds, strong assets and reliable conversions come first.
In depth
Perplexity, Gemini and Claude: visibility you can't buy
As of October 2026, there is no advertising to buy on Perplexity, the Gemini app or Claude. Your brand appears there when the assistant finds and cites your content.
Perplexity tested sponsored follow-up questions from November 2024 and was reported in February 2026 to be winding its ads down. The Gemini app shows no ads; Google sells its AI ad formats in Search. And on 4 February 2026 Anthropic pledged to keep Claude free of ads and sponsored links.
Offered campaigns on these assistants? Be sceptical. Organic visibility is the route.
In depth
How we measure a ChatGPT campaign, with no black boxes
We measure in your analytics, not just the platform dashboard: campaign tagging, consented conversions and comparison with your other channels, so you see whether ChatGPT adds new customers.
Before launch, we confirm that OAI-AdsBot, the crawler OpenAI uses to review ad URLs, can reach your landing pages, checking robots.txt, CDN and firewall rules. Then we enable the conversion tools the platform offers your account and reconcile them with GA4.
With no reliable history yet, we run comparable tests and feed everything into your server-side tracking with Consent Mode v2.
What's included
What our ChatGPT Ads service includes
From checking whether you can advertise inside AI assistants to proving it pays.
Eligibility diagnosis
Sector, messaging and pages checked against each platform's policies before you spend.
Conversational intent map
Your customers' pre-purchase questions, grouped by topic, stage and language.
ChatGPT Ads account and structure
An account in your company's name, structured to learn fast and scale what works.
Multilingual conversational ads
Copy that fits each conversation, in Spanish, English and your markets' languages.
Review-ready landing pages
Fast, open to OAI-AdsBot and matched to the ad, refined by our conversion rate optimisation team when needed.
Measurement and attribution
UTM tagging, GA4 conversion events, consent signals and one cross-channel dashboard.
Copilot and Google, ready
Microsoft Advertising where markets allow, and Google accounts set up for AI Max, Performance Max and new AI formats.
Format radar and reporting
Results, lessons and a dated status of every AI ad channel.
How we work
ChatGPT ads management, step by step
Check first, test small, then scale, following our way of working.
Phase 01 / 06
Diagnosis
Sector eligibility, policies, landing pages and current tracking.
Phase 02 / 06
Strategy
Intent map, channels chosen by real status, and a test budget you set.
Phase 03 / 06
Measurement first
Consent, tags, conversions and dashboards live before the first ad.
Phase 04 / 06
Controlled launch
Small, comparable campaigns that show which conversations and pages drive business.
Phase 05 / 06
Optimisation
We refine copy, topics, pages and budget split, and cut what doesn't contribute.
Phase 06 / 06
Scale and channel review
We grow what works and track which new AI formats open up in your markets.
The SERMAN approach
Why do GEM with SERMAN
Real, dated status
Every recommendation states what is live, in testing or non-existent, with the date of the last check.
Paid and organic in one plan
Assistant ads work alongside GEO and SEO, because customers meet both in the same tools.
Measurement before spend
If a campaign can't be evaluated, it doesn't launch or scale.
Your accounts, your data
Ad accounts and analytics stay in your company's name, always.
What it is not
What this service is not
- No promised results: no cost-per-click figures, minimum budgets or guaranteed returns on a channel with weeks of history in Spain.
- No ads on Perplexity, Gemini or Claude: those assistants carry none.
- No ads inside AI Overviews or AI Mode in Spain: not available as of October 2026.
- Not GEO: an ad doesn't make the assistant cite your website.
- No personalised targeting on ChatGPT in Europe, where ads are contextual.
- Not “ads made with AI”. For that, see video production or AI consulting.
What we measure
How we know if it pays off
On a new channel, clicks matter less than customers you wouldn't otherwise win.
Delivery context
Conversation topics, languages and locations where your ads appear.
Visit quality
Engagement time and funnel progress for visitors arriving from AI assistants.
Conversions and cost per result
Forms, bookings, sales or calls recorded in your own analytics.
Incrementality
Periods or regions with and without the campaign, compared.
Lead quality and value
CRM follow-through showing which contacts become customers.
Landing page health
Crawler access and Core Web Vitals within Google's thresholds: LCP of 2.5 s or less, INP under 200 ms and CLS under 0.1.
Tools & platforms
Platforms and tools we use
- ChatGPT Ads Manager (beta)
- Microsoft Advertising
- Google Ads
- Google Merchant Center
- Google Analytics 4
- Google Tag Manager (server-side)
- Consent Mode v2
- Google Search Console
- Bing Webmaster Tools
- Looker Studio
- BigQuery
- Screaming Frog
Who it's for
A particularly good fit if…
- Your customers research, compare or plan before buying, increasingly with AI assistants.
- You already run Google Ads or paid social and want a new channel with measurement under control.
- Your website converts well and can host dedicated pages per topic.
- You sell in several languages or in markets where Copilot or Google's in-answer ads are live.
- You want to move early, but on verified information.
- Your business doesn't hinge on restricted topics: health, politics or under-18 audiences.
Compliance
Rules we apply to every campaign
A practical summary, not legal advice. We recheck these policies before every launch.
ChatGPT Ads policies in Europe
Contextual ads, users identified as under 18 excluded, no ads beside health or political conversations, and political ads banned.
Political ads and sensitive categories
Meta and Google have not served political ads in the EU since October 2025, under the EU political advertising regulation. Google also excludes health and finance from ads inside AI Overviews.
Consent and data
GDPR and the AEPD cookie guidance: prior consent for non-exempt cookies, a reject option on the same layer as accept, and Consent Mode v2 on Google tags.
Ad messaging
Ads identifiable as commercial, with a visible advertiser (LSSI-CE); no unevidenced “eco” or “sustainable” claims (Directive (EU) 2024/825, applicable from 27 September 2026); and labels on realistic AI-generated images or video (EU AI Act, Article 50).
FAQ
Frequently asked questions
Can a business advertise on ChatGPT from Spain?
Yes. ChatGPT ads have served in Spain since 24 August 2026, within a rollout across 31 European markets, and a self-serve Ads Manager has been in beta for eligible advertisers since 31 August. Check that your sector and pages are eligible first.
How do ChatGPT ads work?
They appear to Free and Go users mid-conversation and, in Europe, are selected by context, approximate location and language. A click leads to your website, where conversion happens, so the landing page matters as much as the ad.
Are ChatGPT ads personalised in Europe?
No, at least initially. In the EEA and Switzerland they are contextual, based on conversation topic, language and approximate location rather than an interest profile.
Which sectors face restrictions on ChatGPT ads?
No ads appear beside conversations about physical or mental health or politics, political ads are banned and users identified as under 18 are excluded. If your business depends on those topics, prioritise other channels.
Can you advertise on Perplexity or Gemini?
No. As of October 2026, Perplexity has wound down its ads, the Gemini app shows none and Claude is ad-free under Anthropic's pledge. Organic visibility is the only route.
Will my Google ads appear inside AI Mode?
Not in Spain, as of October 2026. AI Mode ads are in US testing with no EU date. Here, ads can show above or below AI Overviews; preparing AI Max, Performance Max and your feeds readies you for later.
What is the difference between GEO and AI search advertising?
GEO earns citations and recommendations in AI answers without paying per appearance. AI search advertising buys a paid placement in or beside the conversation. AI search ads give immediate presence; GEO builds visibility that doesn't depend on budget.
How much does it cost to advertise on ChatGPT?
It depends on your sector, goals and competition, and the platform, still in beta, sets the terms. So we publish no cost-per-click figures or minimums: we agree a limited test budget and scale on your own data.
Can I advertise on Microsoft Copilot from Spain?
Copilot ads run through Microsoft Advertising and vary by market and language. Microsoft reported a full rollout in English-, French- and German-language markets in 2025; we could not confirm Spanish-language delivery in Spain, so we check case by case.
Why hire a ChatGPT ads agency if the platform is self-serve?
Launching an ad is easy. Confirming eligibility, choosing the right conversations, building pages that convert and measuring independently is the real work. As a ChatGPT advertising agency, we do it and explain every decision.
Who owns the ad account?
You do. Every ad account and your analytics sit in your company's name; we work with management access, and you keep the full history if we part ways.
Related services
Pairs well with
Google Ads Management
Google Ads for the AI Max era: Search, Performance Max and Demand Gen on reliable tracking, in an account you own.
Generative Engine Optimization (GEO)
GEO so ChatGPT, Gemini, Claude, Perplexity and Copilot can find, understand and cite your brand, built on solid SEO.
Analytics, First-Party Data & Server-Side Tracking
GA4, first-party data, server-side tracking and Consent Mode v2 set up properly: reliable, lawful data you own, the base for campaigns and reports.
Paid Social Advertising
Meta, TikTok, LinkedIn and Pinterest campaigns where creative does the targeting, built on clean signals and ad accounts you own.
AI Marketing Strategy & Training
AI marketing strategy for teams: prioritised use cases, the right tools, human-reviewed workflows and hands-on training, with governance built in.
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ChatGPT has shown ads in Spain since 24 August 2026. Who sees them, how access works, what your website needs and which AI assistants carry no advertising at all.
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We'll show you which AI ad formats are open for your sector and markets, and how we would measure them.
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