Maraboo
Website for a beauty salon in Palma de Mallorca: hair, colour and lash services, prices, gallery and online booking.
Español · English
Visit the website: Maraboo (opens in a new tab)- User research
- WCAG 2.2 AA
- Design systems
UX/UI · Research, interface and accessibility
UI UX design agency for interfaces everyone can use
We're a UI UX design agency in Palma de Mallorca. We study how customers use your site or product, redesign what slows them down and audit accessibility against WCAG 2.2 AA.
Personal reply, No obligation, English, Español
What it is
UX, UI and accessibility: one job
A UI UX design agency shapes how your digital product works and looks. UX, or user experience, maps the path to find, book or pay; UI, the user interface, shapes every screen and button. Accessibility makes sure both work for everyone.
That's why one team handles all three: an interface that confuses loses customers, and one that fails with a keyboard or screen reader may breach the law. We start by watching real people and finish with a design system and a remediation plan.
For a complete new website, start with web design. Here we improve what exists: a booking flow, customer portal, app, landing page or an online shop checkout.
In depth
Accessibility law: who it covers and who is exempt
Since 28 June 2025, Spain's Law 11/2023, which transposes the European Accessibility Act, has required consumer e-commerce services, among others, to be accessible. Micro-enterprises providing services are exempt: fewer than 10 staff and turnover or balance sheet up to €2 million.
The reference standard, EN 301 549, builds on WCAG, and we work to WCAG 2.2 level AA. A web accessibility audit pairs automated tools with manual keyboard and screen-reader testing and ranks every issue by severity. This isn't legal advice: your adviser confirms whether you're in scope.
In depth
Honest, responsive interfaces that AI agents can read
Good interfaces help people decide without deception. The EU Digital Services Act bans deceptive designs, or dark patterns, on online platforms, and we apply that rule everywhere. In cookie banners, per the Spanish data protection authority (AEPD), 'reject' sits on the same layer and level as 'accept'.
Speed matters too: INP, the Core Web Vital for how fast a page reacts to taps, clicks and key presses, should stay under 200 milliseconds. And Google's AI search guide notes that browser agents may read screenshots, the DOM and the accessibility tree, so named buttons, labelled fields and clear states help a screen reader and an agent alike.
What's included
What our UX/UI service includes
Workstreams combined to suit your starting point.
UX research and UX audit
Interviews, analytics and user testing to find where people get stuck.
Flows and architecture
Journeys and information structure for key tasks.
Wireframes and prototypes
Clickable Figma prototypes, tested with people before any code.
UI design and design system
Components, typography and accessible colour, documented for consistent growth.
Accessibility audit
Automated and manual WCAG 2.2 AA review, with issues ranked by severity.
Remediation plan
Priorities, developer specs and a retest after the fixes.
How we work
How we work, in four steps
Each phase follows our method.
Phase 01 / 04
Understand
Goals, usage data and a first review of the interface.
Phase 02 / 04
Research and audit
User testing, funnel analysis and accessibility of critical journeys.
Phase 03 / 04
Design and test
Wireframes, prototype and design system, validated with people.
Phase 04 / 04
Hand over and verify
Specifications, support for your developers or our web development team, and a final test.
The SERMAN approach
Why choose SERMAN for UX/UI
Accessible from the first sketch
Every component starts with the right contrast, focus and labels.
Design tied to data
Connected to analytics and conversion rate optimisation.
Genuinely bilingual
Interfaces and testing in English and Spanish.
What it is not
What this service is not
- Not an accessibility overlay promising compliance in one line of code: accessibility is designed, built and tested.
- Not legal advice on your specific case.
- Not a cosmetic refresh without data.
- Not an audit without follow-up: a retest is included.
What we measure
How we measure whether the interface works
Before and after each change, no promised figures.
Task success
Who completes each key task in testing, and how quickly.
Accessibility issues
Open and resolved, by severity and WCAG criterion.
Flow conversion
Forms, bookings or purchases step by step, with reliable analytics.
Responsiveness
INP and visual stability from real-user data.
Tools & platforms
Tools we work with
- Figma
- Maze
- Microsoft Clarity
- Google Analytics 4
- axe DevTools
- WAVE
- NVDA
- VoiceOver
Who it's for
A particularly good fit if…
- You sell online to consumers and aren't sure you meet accessibility law.
- Your app, SaaS platform or customer portal triggers support calls.
- Your form, booking or checkout loses people.
- Every screen looks like a different brand.
Compliance
Rules we apply by default
Not legal advice.
Accessibility (Law 11/2023)
Required since 28 June 2025 for consumer e-commerce, with micro-enterprises providing services exempt.
Deceptive design (DSA)
Banned on online platforms; we never use it.
Cookie consent
'Reject' on the same layer and level as 'accept', per the AEPD.
Projects
Web design in production
Each video is a real recording of the site scrolling through its home page. The ones marked as preview are new sites still under review by the client.
Serman Properties
Real estate agency in Mallorca: buying, selling and renting flats, villas and houses in Palma, with advice in Spanish and German.
Español · Deutsch
Visit the website: Serman Properties (opens in a new tab)Serman Exotic Rentals
Exotic car rental in Palma de Mallorca: a supercar fleet, villa and marina delivery, concierge service, yacht charter and booking by WhatsApp.
English
Visit the website: Serman Exotic Rentals (opens in a new tab)Serman Rent
Luxury transportation in Mallorca: premium vehicles, VIP chauffeur service, airport transfers and bespoke travel.
English
Visit the website: Serman Rent (opens in a new tab)FAQ
Frequently asked questions
What does a UI UX design agency do?
It researches how people use your site or product, redesigns the journeys and screens that hold them back, and documents a design system. We add accessibility, now a legal duty for many online shops.
What's the difference between UX and UI?
UX is the whole experience: understanding the offer, finding what you need and finishing the task. UI is the visible layer: typography, colour, buttons and icons. We design them together.
What is the European Accessibility Act and who does it affect?
It's the EU accessibility law Spain applies through Law 11/2023. Since 28 June 2025 it has covered consumer e-commerce services, among others, except micro-enterprises providing services. Check your case with your adviser.
Does my website have to meet WCAG?
If you're in scope, the reference standard, EN 301 549, builds on WCAG. If not, WCAG 2.2 AA is still the most reliable way to make your site work for everyone.
What does a web accessibility audit include?
Automated testing, manual keyboard and screen-reader review, checks on contrast, forms, media and critical journeys, and a report with each issue, its severity and its fix, then a retest.
Does an accessible website convert better?
Nobody can guarantee figures, but many accessibility barriers slow everyone down: small buttons, low contrast, unclear errors. Remove them and more people finish the task; we measure the effect.
Related services
Pairs well with
Web Design
Premium bilingual websites with purposeful motion, accessible by default and fast by design, built for people, Google and AI agents.
Conversion Rate Optimisation (CRO)
Research, A/B testing and UX fixes that help more visitors become customers, with no dark patterns and accessibility as a conversion lever.
Web Development
Custom web engineering with Next.js and headless: measurable performance, integrations with your systems and care plans that protect the build.
Ecommerce Development & Growth
We build and grow online stores on Shopify, WooCommerce or headless: accessible, fast and with product data ready for Google and AI.
Analytics, First-Party Data & Server-Side Tracking
GA4, first-party data, server-side tracking and Consent Mode v2 set up properly: reliable, lawful data you own, the base for campaigns and reports.
Insights
Go deeper
1 Oct 2026 · 12 min read · Design, web & motion
What is agentic commerce? How to make your website agent-ready
What agentic commerce means, what is actually live in Spain and how to prepare your website and store so an AI agent can read, compare and buy from you.
Contact
Start with a UX and accessibility review
We test your key journeys with a keyboard, screen reader and real data, then tell you what to fix first.
Personal reply, No obligation, English, Español
Start with SERMAN
Tell us about your project
First conversation
Diagnosis and proposal