- Based in Palma de Mallorca
- AI signed off by people
- Everything in your name
The agency · SERMAN
SERMAN, a digital marketing agency built for the AI era
SERMAN is a digital marketing agency based in Palma de Mallorca. We bring strategy, creativity, data and artificial intelligence together so brands can grow with intent, in Spain and beyond, in a world where people search, compare and decide differently.
Personal reply, No obligation, English, Español
Who we are
Technology in the service of people
Our work fits in one sentence: getting your company found, chosen and recommended by people, search engines and AI assistants, in English and Spanish, with services that cover the whole customer journey.
Behind every search, every click and every conversation with an AI there is a person making a decision. We want to be there at that moment with a useful, honest and relevant message.
We were created for an era in which marketing no longer fits into one channel. That's why we bring together in one team what is usually split across several agencies: search, advertising, AI, data, brand, web and production.
We pair technology (artificial intelligence, automation and analytics) with something that can't be automated: the judgement, creativity and accountability of a team that understands business. AI speeds things up; a person signs off.
Principles
How we think
Clarity
Measurable goals, explicit priorities and explanations in plain language. If it can't be explained, we don't do it.
Honesty
We don't promise guaranteed rankings or impossible results, we don't invent figures and we date anything that changes. We tell you what we believe will work and why.
Ownership
Your accounts, data, automations and dashboards are yours from day one. No systems only we know how to run: everything is documented.
Responsibility
Privacy, consent, accessibility and transparent use of AI in every project, in line with European and Spanish regulation.
Business sense
We measure what matters to the company (leads, sales, margins), not metrics that only look good in a report.
Direct contact
You talk to the people doing the work, in English or Spanish. No layers of intermediaries, no automated replies.
Team
Specialists who work together
A multidisciplinary team organised around projects rather than departments, supported by AI and automation tools. Every project has a named lead who coordinates the work and answers to you.
Strategy & business
They set goals, positioning and the roadmap, and connect marketing with the company's numbers.
Search & content
SEO, GEO, AEO and editorial production so you get found in search engines and AI assistants.
Media & performance
Advertising across search, social, video, marketplaces and AI assistants, with ongoing optimisation.
Data & measurement
Analytics, consent, server-side tracking and dashboards that tell you what is really working.
Creative & motion
Brand, design, video and motion design, with generative AI governed by brand rules and human review.
Web, AI & automation
Fast, accessible websites, AI agents and automations that work for your business.
AI policy
How we use artificial intelligence
We publish how we work with AI because transparency is part of the service. These are the rules we apply today, and we review them as tools and regulation change.
AI accelerates, a person signs off
We use AI to research, analyse data, draft and automate tasks. Every deliverable is reviewed by a member of the team, who answers to you for it.
Client data protected
We favour tools and settings that keep client information out of model training, and we never enter personal or confidential data without a legal basis and your authorisation.
Transparency with end users
The chatbots and voice agents we design identify themselves as AI from the start, as Article 50 of the EU AI Act has required since 2 August 2026, and hand over to a person when needed.
Content with judgement
No unreviewed mass content: Google's policies target scaled content without value, including content made with AI. Every piece of content adds useful, verified information.
Responsible images, voice and video
We label realistic synthetic content that could pass as real, use someone's image or voice only with their consent and never create synthetic testimonials or reviews.
References and review
We use the European Commission's code of practice on labelling AI-generated content and its transparency guidelines as our reference. Spain's own AI bill, sent to parliament in May 2026, is still making its way through; we will review this policy once it is passed.
Ways to work together
Choose how we collaborate
We adapt to where your company is today. Every engagement starts with a diagnosis, agreed goals and accounts in your name.
Fixed project
A defined scope with a start and an end: a website, an audit, a launch, a migration or a new tracking set-up.
Ongoing plan
A team running your channels continuously, with goals, regular reports and quarterly reviews.
Consulting, leadership & training
Fractional marketing leadership, audits and support for your in-house team in strategy, AI adoption and hands-on training.
Frequently asked questions
Frequently asked questions
What is SERMAN?
SERMAN is a digital marketing agency based in Palma de Mallorca. We cover search and AI visibility, advertising, AI agents and automation, strategy and brand, and web design, in English and Spanish, for companies in Spain and abroad.
Where is SERMAN based?
Our office is at Calle Joan Crespí, 13C, 07014 Palma de Mallorca. We work with clients in Mallorca, across Spain and abroad, in person or by video call.
Do you work in English?
Yes. We work in English and Spanish, both when communicating with you and in campaigns, websites and content, which we write natively for each language.
Do you use artificial intelligence in your work?
Yes, for research, data analysis, drafting and automation. Always with human review, protecting our clients' information and being open about how it is used, as our AI policy explains.
What kind of companies do you work with?
SMEs, growing brands and established companies that want to professionalise their digital marketing, in sectors such as hospitality and travel, health and wellness, consumer brands and ecommerce, technology, education and professional services.
What makes SERMAN different from other agencies?
Three things: one team for search, advertising, AI, data, brand and web; a public AI policy in which a person signs off every deliverable; and ownership, because accounts, data and automations stay in your name. We also date every claim we make about platforms that change every month.
Can I start with a small project?
Yes. Many engagements start with an audit or a well-defined project. If it works for you, we expand the scope in phases, following our method.
Who will I deal with day to day?
The people doing the work. Every project has a named lead who coordinates the team, keeps you informed and answers to you, with no layers of intermediaries.
Contact
Want to know more?
If you'd like to meet the team or see how we would approach your case, write to us and let's talk.
Personal reply, No obligation, English, Español
Start with SERMAN
Tell us about your project
First conversation
Diagnosis and proposal