- Strategy and naming
- Visual and verbal identity
- AI-readable brand
Strategy & brand · Branding and brand identity
Branding agency in Mallorca for brands people remember
We are a branding agency in Mallorca that builds complete brands: strategy, name, a voice in English and Spanish, a visual identity and the signals that help search engines and AI assistants describe you accurately.
Personal reply, No obligation, English, Español
What it is
What branding is and what it includes
Branding is the work of deciding what your brand stands for, how it speaks and how it looks, then applying that consistently at every touchpoint. It goes far beyond a logo: positioning, naming, verbal and visual identity, brand guidelines and the rollout across your website, social channels and documents.
When AI can produce ads, copy and images in seconds, content is no longer scarce; a recognisable, consistent brand is. And when someone asks an AI assistant about businesses like yours, the answer is assembled from what your website and other sources say about you.
As a creative agency in Mallorca, we build new brands, rebrands and systems for brands that have outgrown their identity. The brand then carries the same rules into web design, social media and content marketing.
In depth
Brand strategy: positioning, naming and voice
A strong brand starts with a decision: what place you want to hold in your customer's mind, and why they should choose you. We define positioning, value proposition, personality and key messages, aligned with your digital strategy so that brand and acquisition tell the same story.
For naming, we propose options against clear criteria and run preliminary checks on trademarks, domains and social handles; your IP adviser handles registration. The verbal identity is written natively in English and Spanish: the same character, not a translation.
- Positioning and value proposition by segment.
- Name and brand architecture, if you run several lines or products.
- Tone of voice, key messages and a glossary in English and Spanish.
In depth
Visual identity: a system, not just a logo
A visual identity is the set of elements that makes your brand recognisable before anyone reads the name: logo and variants, colour, typography, iconography, photography style and motion. We design a flexible system that works on a phone screen, in a vertical video, on signage and in print.
We check colour contrast and legibility against WCAG from the first sketch, because accessibility can't be bolted on later. We also define motion principles, such as rhythm, transitions and logo animation, so the brand moves consistently on the web, on social and in video.
In depth
A brand that AI also understands
Search engines and AI assistants describe your brand from what they find on your website, profiles and third-party sources. If your name or details vary from place to place, the description can get muddled, so we design your brand to be read unambiguously by machines too.
That means one name and description everywhere, Organization markup with sameAs links to your official profiles, and consistent details in Google Business Profile and directories, which Google says help services appear in its AI responses. Visibility in those answers is developed through GEO, and what others say about you through online reputation management.
In depth
Brand AI kit: produce more without losing consistency
Your team and suppliers already create copy and images with AI, and without rules every piece has a different tone. The brand AI kit combines a prompt library, tone-of-voice guardrails and approved assets so AI-assisted output still sounds like you, always with human review.
Transparency is part of the brand too. Since 2 August 2026, the EU AI Act has required deepfakes (realistic images, audio or video that could pass as genuine) to be disclosed as AI-generated or manipulated. We apply that to campaigns and to video production.
In depth
Rollout: taking the brand to every touchpoint
A brand only exists once it's applied. We prioritise touchpoints by impact: first the website, profiles and everyday templates, then signage, packaging, uniforms and presentations, with editable templates so your team doesn't depend on us.
In a rebrand, we plan the transition to keep recognition and visibility: telling customers, updating profiles together and, if the domain changes, redirects planned through technical SEO.
What's included
What our branding service includes
A complete system, for a new brand or a renewed one.
Brand audit
Perception, competitors, current consistency and how search engines and AI assistants describe you.
Brand platform
Positioning, value proposition, personality and key messages.
Naming
Reasoned options plus preliminary trademark, domain and social checks.
EN · ES verbal identity
Tone of voice, messages and glossary, native in each language.
Visual identity
Logo design, colour, typography, iconography, photography and motion.
Digital brand guidelines
Usage rules, examples and source files in one place.
Brand AI kit
Prompts, tone guardrails and approved assets.
Templates and rollout
Social, presentations, documents and a prioritised rollout plan.
How we work
How we build your brand, stage by stage
With sign-off at every stage, so nothing surprises you at the end.
Phase 01 / 05
Discovery
Interviews with leadership, staff and customers, plus an audit and competitor review.
Phase 02 / 05
Strategy
Brand platform, naming where needed and voice, agreed with you.
Phase 03 / 05
Design
Creative routes, refinement and tests on real applications and on mobile.
Phase 04 / 05
System
Brand guidelines, templates and the AI kit.
Phase 05 / 05
Launch
Prioritised rollout, team training and a later review of how the brand is used.
The SERMAN approach
Why build your brand with SERMAN
Bilingual from the start
Name, voice and messages designed for English and Spanish from day one.
Ready for AI
Consistent brand data and a kit that keeps AI output within your rules.
Designed for screens and motion
Graphic design that works on mobile, video and web, accessible from the first sketch.
What it is not
What our branding isn't
- Not just a logo or a bundle of loose templates.
- Not trademark registration: we run preliminary checks, and your adviser files with Spain's OEPM or the EUIPO.
- Not an AI-generated logo handed over without strategy or checks.
- Not a promise of sales or awareness: a strong brand improves your odds; it doesn't guarantee results.
What we measure
How we measure the strength of your brand
Brands can be measured too: through demand, consistency and perception, with no promised figures.
Branded search
Trends in Search Console and Google Trends.
Direct and returning traffic
Visits that arrive without intermediaries, and customers who come back.
Description in AI assistants
Regular checks of how ChatGPT, Gemini, Copilot and AI Overviews present you.
Consistency in use
Touchpoints audited against the brand guidelines.
Creative performance
Response to work carrying the new identity in ads and on social.
Tools & platforms
Tools we work with
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe After Effects
- Adobe Firefly
- Lottie
- Frontify
- Miro
- WebAIM Contrast Checker
- Schema Markup Validator
Who it's for
A particularly good fit if…
- You're launching a company, a product or a new line of business.
- Your brand no longer reflects who you are, what you offer or what you charge.
- You run a hotel, restaurant, clinic, food or wine brand, online shop or tech company, premium and luxury brands included.
- Every supplier applies your brand differently and nothing looks like the same company.
- AI assistants describe your business inaccurately or vaguely.
Compliance
Messaging and design within the law
What we check by default; not a substitute for legal advice.
Environmental claims
Since 27 September 2026, EU rules have banned generic claims such as ‘eco’, ‘green’ or ‘sustainable’ without recognised excellent environmental performance, and carbon-neutral claims based on offsetting. Brand messages must be specific and provable.
AI-generated content
Article 50 of the EU AI Act, applicable since 2 August 2026, requires deepfakes to be labelled. We record which brand assets were made with AI.
Accessibility
Spain's Law 11/2023 has required accessible consumer e-commerce since 28 June 2025 (micro-enterprises exempt); we choose colours and typefaces with sufficient contrast.
Rights and licences
Typefaces, images and music with verified licences, and the economic rights in the design assigned to your company.
Industries
Where we apply it
Food, Wine & Gourmet Brands
Provenance-led branding, international SEO, DTC shops, marketplaces and AI visibility for wineries, olive oil producers and food and drink brands.
FAQ
Frequently asked questions
What is branding and why does it matter?
It's defining what your brand stands for, how it speaks and how it looks, and applying that consistently. It helps people recognise, remember and choose you beyond price, and helps search engines and AI assistants describe you correctly.
What does a brand identity service include?
Typically an audit, a brand platform, naming where needed, verbal and visual identity (logo, colour, typography, icons and photography), brand guidelines and templates. Ours adds bilingual verbal identity, consistent brand data for AI and a brand AI kit.
How much does it cost to create a brand?
It depends on scope: whether you need naming, how many languages and markets, the depth of the visual system, the number of applications and whether motion or video is involved. After a first meeting we send a proposal detailing every deliverable.
When is the right time to rebrand?
When your brand no longer reflects what you offer, when you enter new markets or languages, after a merger or change of ownership, or when the identity has fragmented. Sometimes a refresh is enough, and as a rebranding agency we'll tell you so.
What is the difference between a logo and a visual identity?
The logo is the brand's signature; the visual identity is the full system: colours, typefaces, icons, photography, layout and motion. A good logo without a system still produces inconsistent work.
Can you use AI to design a logo?
It's useful for exploring ideas quickly, but a logo needs strategy, originality, vector versions and trademark checks. We use AI in exploration; people design and review the final mark, and we tell you where AI was used.
Can a branding agency in Mallorca work with businesses elsewhere?
Yes. We're based in Palma de Mallorca and can work with businesses across Spain and abroad, in English or Spanish, with workshops in person or remotely.
Related services
Pairs well with
Web Design
Premium bilingual websites with purposeful motion, accessible by default and fast by design, built for people, Google and AI agents.
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Digital marketing strategy and fractional CMO leadership: a diagnosis, a channel and budget plan, and a growth system you can measure.
Video & Photo Production
Camera-led brand films, corporate and social video, photography and video podcasts, delivered with cut-downs, subtitles and language versions.
Social Media Management
Strategy, content and community in English and Spanish, built to be found inside each platform and to turn followers into customers.
Content Marketing & SEO Content
Expert content in English and Spanish that answers your customers, built to rank on Google and be cited by AI, with human editing on every piece.
Insights
Go deeper
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Contact
What does your brand say about you today?
We review your brand on your website, on social media and in AI answers, then suggest what to keep, fix and create.
Personal reply, No obligation, English, Español
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Diagnosis and proposal