- Creative-led targeting
- Pixel + Conversions API
- Multilingual campaigns
Paid social · Meta, TikTok, LinkedIn and Pinterest
Paid social agency where creative does the targeting
We are a paid social agency based in Mallorca, running ads on Meta (Facebook and Instagram), TikTok, LinkedIn and Pinterest for businesses across Spain and Europe: ads the algorithm can learn from, clean conversion signals and accounts that stay in your name.
Personal reply, No obligation, English, Español
What it is
How paid social works now
Social media advertising no longer means hand-picking interests and age brackets. In 2026, Meta and TikTok largely decide who sees each ad, weighing above all the ad itself and the conversion signals they receive.
So as a Meta, TikTok and LinkedIn ads agency, we work on two fronts: a creative system for each audience and language, and reliable measurement, so the platform learns from real customers rather than empty clicks.
This service covers paid media only: profiles sit within social media management, shoots within video production and creators within creators, UGC and social commerce. We coordinate it all around a measurable goal.
In depth
Which platform fits which goal
The right platform is where your goal meets customers willing to listen. Meta covers almost anything, TikTok drives product discovery through video, LinkedIn sells to businesses and Pinterest reaches people planning a purchase.
We start with one platform and open the next once the first is properly measured. If customers already search for what you sell, Google Ads usually comes first; if long-form video leads, we plan it through YouTube advertising.
- Meta: Facebook and Instagram ads cover catalogue sales, leads through forms or WhatsApp, and consent-based retargeting.
- TikTok: discovery through vertical video, plus TikTok Shop, launched in Spain on 9 December 2024.
- LinkedIn: B2B selling by job title, industry or company, with Thought Leader Ads sponsoring posts by executives and employees, and BrandLink placing video before publisher and creator content.
- Pinterest: reaching people who plan fashion, food, gifts, events or travel.
In depth
Why creative is now your targeting
In automated campaigns, creative does the job targeting used to do: each ad attracts a different kind of person, and the platform learns from whoever responds. So a creative system with orderly tests achieves more than any combination of interests.
Meta merged manual and Advantage+ set-up into a single flow, with audience, placements and budget automated by default for sales, app and leads campaigns. It also removed detailed targeting exclusions and consolidated its options; ad sets still using retired options stopped delivering on 15 January 2026. On TikTok, Smart+ automates the same with modules you can switch on or off. We don't fight automation; we feed it better material.
- Angles and hooks: problem, outcome, objection or demo, with several openings for each message.
- Formats and languages: 9:16 video, 4:5 assets, carousels and catalogue ads, in native versions for each market.
- Testing rhythm: few variables, written rules and fresh creative before fatigue raises costs.
In depth
Clean signals: Pixel, Conversions API and consent
Automation learns from the events you send, so signal quality caps your results. Best practice pairs the browser Pixel with the server-side Conversions API (CAPI), deduplicates events and always respects consent.
In 2026 Meta launched a free one-click Conversions API, but it only covers web events and can't be customised. Custom events, CRM sales and apps need a proper integration, built with our analytics and tracking team.
Signal loss doesn't come from Chrome, which keeps third-party cookies, but from consent, Safari and Firefox and, in the EU, Meta's less personalised ads option, offered under the Digital Markets Act and updated in January 2026. Your first-party data matters more every year.
In depth
From ad to conversation: Click-to-WhatsApp campaigns
Click-to-WhatsApp ads open a chat instead of a web page, and they work when customers prefer to ask before buying or booking. Those conversations also open a free 72-hour window on the WhatsApp Business Platform.
They suit a clinic booking first visits or a language school answering course questions, especially alongside a WhatsApp AI chatbot that replies fast and hands over to a person when needed. For straightforward purchases a well-tracked landing page usually wins; if it struggles, we start with conversion rate optimisation.
In depth
How paid social budgets are set
There is no standard price: you pay each platform directly, and our fee is separate and agreed in writing. We run a capped test phase with decision rules agreed upfront, then a scale phase where budget grows only where results justify it.
- Goal: an impression costs far less than a qualified lead, but delivers something different.
- Conversion volume: with few weekly events, we optimise for an earlier funnel step.
- Markets, creative and season: each language needs its own assets, video wears out fast and peaks need early preparation.
What's included
What our paid social management includes
Account and signal audit
Accounts, Pixel, events, catalogues and consent, prioritised by impact.
Platform strategy
Platform, goal and audience for each funnel stage, with a test-and-scale plan.
Creative system
Angles, hooks, scripts and briefs. AI speeds up variations; a person approves every asset.
Pixel and Conversions API
Custom events, deduplication, CRM data and consent-aware firing.
Lead generation and catalogues
Forms or Click-to-WhatsApp linked to your CRM, plus catalogues for Advantage+ sales or TikTok Shop.
Reporting and reviews
A Looker Studio dashboard and reviews with conclusions and next steps.
How we work
How we run your campaigns, step by step
A short loop that repeats. Timings are indicative.
Phase 01 / 05
Access and audit
Accounts in your company's name, partner access and a full review in one to two weeks.
Phase 02 / 05
Measurement
Deduplicated Pixel and Conversions API, with events that reflect your business.
Phase 03 / 05
Strategy and creative
Platforms, audiences and a creative matrix per language, with the first assets ready.
Phase 04 / 05
Controlled launch
A phased go-live that respects the learning phase.
Phase 05 / 05
Test and scale
Weekly reads, new assets every month and budget moved towards what works.
The SERMAN approach
Why run paid social with SERMAN
Creative and data in one team
Ad designers see the data, so the learning loop is shorter.
Genuinely multilingual
Native ads for each market and language, built for customers across Europe.
Your accounts, your assets
Accounts, Pixel, audiences and creative in your name from day one. No lock-in.
What it is not
What this service is not
- We don't guarantee a cost per result, ROAS or reach.
- We don't buy followers, likes or engagement.
- It isn't profile or community management, which another of our services covers.
- We don't target minors through profiling or use sensitive data.
What we measure
The indicators that show spend is working
We measure business, not likes.
Cost per result against margin
CPA or ROAS by platform, market and language.
Lead quality and sales
Which contacts become customers, matched against your CRM.
Creative performance
Early-second retention, CTR and conversion by angle and format.
Frequency and fatigue
How often the same person sees an ad, and when it loses impact.
Signal quality
Event match quality, deduplication and consent rate.
Tools & platforms
Tools we work with
- Meta Ads Manager
- Meta Events Manager
- Meta Ad Library
- TikTok Ads Manager
- LinkedIn Campaign Manager
- Pinterest Ads Manager
- Google Analytics 4
- Google Tag Manager (web and server)
- Looker Studio
- CMP with Consent Mode v2
Who it's for
A particularly good fit if…
- You run an online shop and want catalogue sales.
- You run a hotel, restaurant or experiences company and need to fill specific dates.
- You generate leads in health and wellness, education or professional services.
- You sell software or B2B services and need to reach decision-makers.
- You already spend on Meta ads without knowing what works.
Compliance
Rules and policies we apply
This is not legal advice.
Digital Services Act (DSA)
Since 17 February 2024: no profiling-based ads to minors or ads using sensitive data, and each ad shows its sponsor and why it appears.
Political advertising
Meta has not run political, electoral or social-issue ads in the EU since 6 October 2025, so we don't run them.
Cookies and consent
The Pixel fires only after consent, with reject offered at the same level as accept, per the cookie guidance of Spain's data protection authority (AEPD).
Creators and AI
Paid partnerships are always labelled as ads, not only those of the major creators covered by Royal Decree 444/2024, and realistic AI-generated scenes are labelled under Article 50 of the EU AI Act, applicable since 2 August 2026.
Industries
Where we apply it
Consumer Brands & DTC Ecommerce
Ecommerce marketing for fashion, beauty, home and lifestyle brands: AI-visible products, creative, marketplaces, creators and repeat purchase.
Professional, Financial & B2B Services
Marketing for law, tax and advisory firms, financial services and B2B companies: citable expertise, AI visibility, LinkedIn and a measurable pipeline.
Tech, SaaS & Startups
Go-to-market strategy, AI answer visibility, LinkedIn, lifecycle automation and pipeline measurement for startups, SaaS and tech companies.
Marine & Superyacht Services
B2B marketing for refit yards, marine technology, crew and supply companies: found and shortlisted by captains, yacht managers and AI assistants.
FAQ
Frequently asked questions
How much does it cost to advertise on Instagram and Facebook?
There is no fixed price: you set the budget and Meta allocates it through an auction. Cost per result depends on sector, offer, creative and season. As a paid social agency, we start with a capped test and scale only what works.
Which social platform is best for advertising my business?
The one where your goal meets your customer's context: Meta for almost any consumer business, TikTok for products that can be shown on video, LinkedIn for B2B and Pinterest for planned purchases.
How much does TikTok advertising cost in Spain?
It depends on your goal and how much video you can produce, because TikTok rewards native creative and wears it out quickly. You pay TikTok for media, and production is part of the real budget.
What is Meta Advantage+?
Meta's automation for audience, placements and budget, on by default for sales, app and leads campaigns. Advantage+ shopping campaigns are now called Advantage+ sales campaigns. It performs best with strong creative and reliable signals.
What is Meta's Conversions API, and do I need it?
It sends events from your server to Meta alongside the Pixel, so conversions aren't lost when browsers limit tracking. If you advertise continuously, yes; offline sales need a proper integration.
Are LinkedIn ads worth it for B2B companies?
Yes, when one customer justifies a meaningful investment and you need to reach specific roles or companies. Thought Leader Ads, sponsoring your executives' posts, build trust in long sales cycles.
Related services
Pairs well with
Social Media Management
Strategy, content and community in English and Spanish, built to be found inside each platform and to turn followers into customers.
Analytics, First-Party Data & Server-Side Tracking
GA4, first-party data, server-side tracking and Consent Mode v2 set up properly: reliable, lawful data you own, the base for campaigns and reports.
Video & Photo Production
Camera-led brand films, corporate and social video, photography and video podcasts, delivered with cut-downs, subtitles and language versions.
WhatsApp AI Chatbot
AI chatbots on the official WhatsApp Business API that answer, qualify, book and hand over to your team when it matters.
Creators, UGC & Social Commerce
Influencer campaigns, UGC for ads and social commerce: vetted creators, clear contracts and every paid partnership disclosed as advertising.
Insights
Go deeper
1 Oct 2026 · 11 min read · AI, data & automation
Marketing mix modeling explained: incrementality and measurement in the AI era
What marketing mix modeling is, what incrementality adds and how to combine both with attribution to set budgets when consent and AI leave gaps in the data.
1 Oct 2026 · 11 min read · Paid media & retail media
AI in advertising: creative at scale without losing your brand
AI makes each asset cheaper and multiplies how many you need. How to produce AI ad creative without diluting your brand, what to label in 2026 and what never to do.
Contact
Shall we review your campaigns?
We'll show you what the algorithm learns from your ads, where signal is lost and what we'd test first.
Personal reply, No obligation, English, Español
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First conversation
Diagnosis and proposal