- Social search
- Seasonal calendar
- Community in EN · ES
Social media · Instagram, TikTok, YouTube, LinkedIn and Pinterest
Social media agency in Mallorca: content people search, save and share
We are a social media agency in Mallorca that plans, produces and manages your profiles in English and Spanish: a calendar that follows your season, content built for in-platform search and a community looked after by people.
Personal reply, No obligation, English, Español
What it is
What is social media management?
Social media management means deciding where your brand should be, what it says and how it responds. As a social media management agency, we cover strategy, calendar, photo, video and copy production, publishing, community management and measurement, in English and Spanish.
Social platforms are no longer just a shop window. Many people search inside Instagram, TikTok, YouTube or Pinterest before choosing a restaurant, a clinic or a product. So every post has two jobs: give followers something worthwhile and be easy to find for people who don't know you yet.
This service covers your organic profiles and community. Paid campaigns sit within paid social, creator partnerships within creators, UGC and social commerce and larger shoots within video production.
In depth
Which platforms your business needs
Your business belongs where your customers spend time and make decisions, not everywhere: two profiles run consistently beat five run halfway. According to IAB Spain's 2026 social media study, WhatsApp is the most used platform in Spain, with Instagram and YouTube among the most popular.
We choose by audience and language, the formats you can sustain and each platform's role in the purchase:
- Instagram: a visual shop window and DM channel, for hospitality, wellness, fashion and retail.
- TikTok: discovery through vertical video, for brands that can show or demonstrate often.
- YouTube: long-form video and Shorts that answer questions, for education, software and complex products.
- LinkedIn: company page plus leaders' profiles, for professional services and B2B sales.
- Pinterest: inspiration for planned purchases such as gifts, recipes, events or travel.
- WhatsApp: where many conversations close, with a WhatsApp chatbot when volume calls for it.
In depth
Social search: profiles and content that get found
Social search optimisation means your profiles and posts appear when someone searches inside a social platform. It works like SEO: use your customers' words in names, bios, captions, subtitles and titles, and post about what people actually look for.
A profile consistent with your website and Google listing also helps search engines and AI assistants describe your brand accurately, work that generative engine optimisation completes.
- Profile: name, category and bio using the terms people search for, in each language.
- Captions and subtitles: the keyword spoken aloud, shown on screen and repeated in the caption.
- YouTube: titles, descriptions and chapters built around the question each video answers.
- Pinterest: boards and pins with descriptive titles, like a searchable catalogue.
In depth
A calendar that follows your season and languages
A good calendar is planned at least a month ahead and follows your business's real rhythm: openings, high and low season, launches and key dates. In Mallorca, that means preparing for summer in spring and giving people reasons to come back in winter.
We work with content pillars (what you teach, what you show, who's behind the brand and what customers ask) and produce in batches, leaving room for day-to-day moments. Each language gets a native version, because local and international audiences don't search with the same words.
In depth
Community management with judgement
Community management means replying quickly, accurately and in the brand's voice, in comments and DMs, guided by a response guide covering your FAQs, limits and the cases that go to your team.
AI helps us sort messages and suggest drafts, but a person approves every sensitive reply. We never ask for personal details in public. If criticism escalates or recurs, our online reputation management protocol kicks in.
- Response times agreed per channel and schedule.
- Moderation of spam, abuse and impersonation, without deleting legitimate criticism.
- Social listening: mentions and recurring topics that feed the calendar.
In depth
AI on social media, used transparently
AI helps with ideas, variations, subtitles and analysis; strategy and approval stay human. Since 2 August 2026, Article 50 of the EU AI Act has required deepfakes (AI-generated or manipulated images, audio or video resembling real people, places or events that could pass as authentic) to be labelled. We visibly label AI-generated images and video, and never use them to invent customers or opinions.
Two more rules apply: paid creator partnerships are identified as advertising, with #publi or the platform's label (see creators, UGC and social commerce), and Meta has not run political, electoral or social-issue ads in the EU since 6 October 2025, so posts on those topics can't be boosted.
What's included
What our social media service includes
Seven workstreams, adjusted to each brand's platforms, languages and pace.
Profile audit
Profiles, content, community and competitors, with clear priorities.
Strategy and editorial line
Platforms, audiences, pillars, tone and goals per profile and language.
Social search optimisation
Profiles, keywords per language and templates for titles and captions.
Content calendar
A monthly plan per platform and language, agreed before anything goes live.
Content production
Photos, vertical video, carousels, copy and subtitles.
Publishing and community
Scheduling, replies, moderation and escalation following your guide.
Monthly report
What worked, what didn't and what changes, in plain language.
How we work
How we run your social media, step by step
A monthly cycle that improves with every round. Timings are indicative.
Phase 01 / 06
Discovery and access
Your business, audience and season; profiles in your company's name.
Phase 02 / 06
Audit and strategy
Diagnosis, priority platforms and goals, within two to three weeks.
Phase 03 / 06
Content system
Templates, response guide, keywords and the first calendar.
Phase 04 / 06
Production and publishing
Content made in batches and approved with you first.
Phase 05 / 06
Community and listening
Timely replies and a log of what your audience asks.
Phase 06 / 06
Measure and adjust
A monthly report and a quarterly review of platforms and formats.
The SERMAN approach
Why run your social media with SERMAN
Content built to be found
Social search, SEO and AI visibility in one plan.
Genuinely bilingual
Native copy in English and Spanish, each with its own tone and keywords.
People in charge, accounts you own
AI speeds things up; people decide and reply. Profiles and data are yours from day one.
What it is not
What this service isn't
- We don't buy followers, likes or comments, or use bots or engagement pods.
- We don't promise virality or follower counts: we measure what it brings your business.
- We don't invent customers, opinions or people with AI, or publish AI-generated images without labels.
- It isn't paid advertising: boosting posts is planned within our paid social service.
What we measure
How we measure whether social media pays off
Followers and likes alone say little.
Reach and views
Followers and non-followers, by platform and format.
Quality engagement
Saves, shares and meaningful comments.
Video retention
How long each video is watched and where people drop off.
Profile actions
Website clicks, calls, messages and direction requests.
Traffic and conversions
Bookings, sales or enquiries from social, tracked with tagged links in Google Analytics 4.
Community
Response time, recurring topics and sentiment.
Tools & platforms
Tools we work with
- Meta Business Suite
- TikTok Studio
- YouTube Studio
- LinkedIn Pages
- Pinterest Business
- Metricool
- Canva
- Adobe Creative Cloud
- CapCut
- Google Analytics 4
- Looker Studio
Who it's for
A particularly good fit if…
- You run a restaurant, hotel, clinic, shop, academy or software company.
- You post without a plan, or your profiles have been dormant for months.
- Your customers speak several languages and your profiles only speak one.
- Your business is seasonal and you need to prepare for peaks.
- Your team has no time to answer comments and messages every day.
Compliance
Rules and policies we apply
General information; not a substitute for legal advice.
AI-generated content
Deepfakes labelled under Article 50 of the EU AI Act, applicable since 2 August 2026.
Identifiable advertising
Paid partnerships disclosed with #publi or the platform's label, as the LSSI requires and, for the largest creators, Royal Decree 444/2024.
Political and social issues
No boosting of political, electoral or social-issue content on Meta, which has not run such ads in the EU since October 2025.
Personal data and image rights
No personal details in public comments, and we only feature people who have given permission.
FAQ
Frequently asked questions
What does a social media agency do?
It chooses your platforms, builds the editorial line and calendar, produces and publishes content, handles comments and messages and measures results. As a social media agency in Mallorca, we do it all in English and Spanish, with social search built in.
How much does a social media manager in Mallorca cost?
It depends on platforms, languages, posting volume, production and whether message handling is included. After a first call, we send a tailored written proposal.
Which social media platforms should my business be on?
Those your customers use to decide and you can post on consistently: Instagram for most consumer businesses, TikTok for visual brands, LinkedIn for B2B, YouTube for anything that needs explaining and Pinterest for planned purchases.
How often should a business post on Instagram?
There's no magic number. Consistency and quality beat volume: a pace you can keep all year is better than a burst followed by silence. We set a frequency per format and adjust it with reach and retention data.
Should I hire an in-house social media manager or an agency?
An in-house manager knows your business and replies instantly, but rarely covers strategy, design, video, languages and analytics at once. An agency brings that team, and many businesses combine both.
Do I have to label AI-generated images on social media?
Yes, when they depict realistic people, places or events and could pass as authentic: the EU AI Act has required that since 2 August 2026. An obviously artificial illustration isn't a deepfake, but we recommend transparency every time, and practise it.
What's the difference between social media management and paid social?
Management works on your organic profiles: content, community and in-platform search. Paid social pays to reach specific audiences with a measurable goal. Each feeds the other.
Related services
Pairs well with
Paid Social Advertising
Meta, TikTok, LinkedIn and Pinterest campaigns where creative does the targeting, built on clean signals and ad accounts you own.
Creators, UGC & Social Commerce
Influencer campaigns, UGC for ads and social commerce: vetted creators, clear contracts and every paid partnership disclosed as advertising.
Video & Photo Production
Camera-led brand films, corporate and social video, photography and video podcasts, delivered with cut-downs, subtitles and language versions.
Content Marketing & SEO Content
Expert content in English and Spanish that answers your customers, built to rank on Google and be cited by AI, with human editing on every piece.
Online Reputation Management
Reviews, comments and AI answers under control: monitoring, human-approved replies and a crisis protocol, always within platform rules.
Contact
Shall we review your social media?
We'll look at your profiles, content and community, and tell you what we'd change first so people find you and get in touch.
Personal reply, No obligation, English, Español
Start with SERMAN
Tell us about your project
First conversation
Diagnosis and proposal