Digital marketing insights for 2026

Practical guides on SEO, AI visibility, advertising, measurement and automation. No fluff: what has changed, what already works in Spain and how to apply it, with dates and sources.

Glossary

How we write

Information with a date and a source

Our digital marketing insights explain the changes that affect your business using verified facts, each with its date and source. When a platform changes, we review the article and say so.

We don't publish unsourced statistics or invented case studies. Every guide ends with something you can apply and links to the service that delivers it, in case you'd rather do it with us.

8 guides

All guides

1 Oct 2026 · 16 min read · Strategy, brand & social
The future of digital marketing: 10 shifts defining 2026-2030
Ten shifts that will define digital marketing between 2026 and 2030: what is already live in Spain, what comes next and what to do in the next 90 days.
1 Oct 2026 · 11 min read · Search & AI visibility
What is generative engine optimization (GEO)? How it differs from SEO and AEO
What GEO is, where the term comes from, how it differs from SEO and AEO, and which levers genuinely help AI answers cite your brand.
1 Oct 2026 · 12 min read · Search & AI visibility
How to get your business recommended by ChatGPT, Gemini and Google AI Mode
Seven steps to help ChatGPT, Gemini and Google AI Mode find, understand and recommend your business: crawlers, indexing, data, content, reviews and measurement.
1 Oct 2026 · 12 min read · Paid media & retail media
ChatGPT Ads in Spain: a practical guide to advertising in AI assistants (2026)
ChatGPT has shown ads in Spain since 24 August 2026. Who sees them, how access works, what your website needs and which AI assistants carry no advertising at all.
1 Oct 2026 · 12 min read · Design, web & motion
What is agentic commerce? How to make your website agent-ready
What agentic commerce means, what is actually live in Spain and how to prepare your website and store so an AI agent can read, compare and buy from you.
1 Oct 2026 · 11 min read · AI, data & automation
AI agents for lead generation: WhatsApp, web and voice (2026 guide)
How to use AI agents for customer service and lead generation on WhatsApp, web and voice: qualification flow, WhatsApp costs, AI disclosure, human handover and metrics.
1 Oct 2026 · 11 min read · AI, data & automation
Marketing mix modeling explained: incrementality and measurement in the AI era
What marketing mix modeling is, what incrementality adds and how to combine both with attribution to set budgets when consent and AI leave gaps in the data.
1 Oct 2026 · 11 min read · Paid media & retail media
AI in advertising: creative at scale without losing your brand
AI makes each asset cheaper and multiplies how many you need. How to produce AI ad creative without diluting your brand, what to label in 2026 and what never to do.

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